Congratulations on deciding to embark on the world of business! You may have wanted to own a flower shop or a number of flower shops for some time now, but you have just decided to leave the corporate world today. You can read more about opening your own shop when you click here.
You know how to grow hyacinths and lilies. You know how to keep them fresh and that roses are perfect for Valentine’s Day. Now, one thing that you should do for you flower shops is to name your business.
When you are a florist, you may also design weddings, birthdays, anniversaries, funerals, and special occasions. All these events are emotional and sensitive to the attendees. So, when you want to provide the best service, you need a brand name that will apply perfectly to these events.
For some florists, naming their flower shops may not be as simple as it sounds. There are lots of competitors in the market, and they have already established their brands. Some name their companies Art of Bloom, Floral Decorators, Lilies & Co, and a lot of others.
If you are a florist and want to know where to start, then you need to think of a unique name. It should tell people that you are selling beautiful, fresh, and fragrant flowers that apply to all occasions. You can visit these brand names and generate ideas for your business. People will easily remember you if you have a flower shop that is catchy, short, and fun.
Do’s in naming
1. Make it descriptive
If you are exclusively selling dandelions, you can try Dandelion Division or Florist Gump. Note that there are thousands of other businesses that are getting ideas for their brands online, so you may want to tweak what you have in mind a little.
If you are selling succulents, then your name should tell your customers about it. You can also include which cities you are selling from so that your customers will know if you are near them. Austin Flowers and Sherwood Florist can do wonders on attracting your customers nearby.
2. Be simple
You can try Infinity Flowers, Happy Petals, The English Garden, and more. As long as the words are simple and easy to remember, then you are good. However, it would help if you had something unique. You don’t want to be the fourth business in the same district with the same flower shop name as this can confuse your customers.
It would help if you had an accessible and straightforward brand that people can quickly type on their search engines. Another thing to remember is that you need to set up a website where the name is easy to spell. There are times when interested potential customers are searching for flower arch designers, but they can’t search for you since you have a complicated business name. This can result in people looking at other flower shops with more straightforward names.
3. Make it easy to remember
Brands such as Sublime Stems, Kabloom, Iris Lanes, Flower Power, and the Floral Reef are some of the names that are easier to remember. If you are considering selling irises, you can learn more about them here: https://www.gardendesign.com/flowers/iris.html. However, other people may already be using them, so what you can do is give them a few tweaks here and there to make them unique to you.
If you are all about arranging roses for table centerpieces or floral baskets, you might want something as Anne’s Freestyle Flower Arrangements, Signature Floral Centerpieces, and more. The thing is that you need something unique that customers will remember you once they hear the name. They will remember ideas that Anne from the other side of the town is doing amazing bouquets of stargazers. This means that you need to evoke something unforgettable and positive to your potential clients with your brand name.
4. Be ruthless in naming
There are times when you want a label that you will love and will inspire you to be the best florists. When you don’t like the sound of a name, then ruthlessly cross it out. Try other words that embody your values, brand, and goals.
You could try Anne’s Express Flowers if you aim for fast deliveries and excellent services. You could give a chance to The Crimson Petals if you are exclusively selling fresh red roses from suppliers. If you want, add some verbs to make your brand stick more to your customers’ minds. Some of the popular brands that start with verbs are Dropbox, Shopify, and PayPal. You can never go wrong if you tell your customers to take action with your brand’s help.
5. Have fun
When you are choosing your brand, the most crucial part is to have fun! Chill and relax. You can think easier if you are not pressured. You can find inspiration while you are sipping lemonade on the beach, or you can try reading your favorite books. If you are passionate about tulips, you may want to learn about their histories and come up with a unique name.
All it takes is a little research and a few twists to make it your own. Another thing is you can brainstorm with your families and friends to see which ones are best for your business. You can get the help of a professional brand naming company that can suggest names that cover your core values, goals, and services. It would help if you did all you can to make sure that you have something in your hands that will make your customers remember you.
The bottom line
Naming a flower shop is essential as it makes you get ahead of the competition and attract more customers. You can read more about naming your business in this link here. It would be best if you kept the name simple and easy to remember. Also, it is vital that you love the results. You are going to be represented by your business for a long time if all goes well, so you want something that sounds appealing to the ears.
There are plenty of things that you can do, such as do research and get the help of name generator experts. In the end, this is still your business, and you decide the name. But sometimes, a single twist of words can make your business grow faster than others.