Kind of like eyes are the windows to the human soul; store windows are the eyes of the shop’s soul. The window displays share secrets that ads and promotions aren’t able to.
Window displays intimate and entertaining when they’re done correctly, designed to draw the customer in the door to look closer at what’s available and potentially make a purchase.
These critical elements of a store’s layout are often neglected in the design concept in favor of non-creative, poorly lit, or busy schemes that detract from what the consumer is supposed to take away from it.
If you use the right consulting service, it doesn’t have to cost a fortune to make the right kind of impact. There can be merely a single piece comprising a window if it makes a strong statement.
Tips on making window display to reveal your retail’s story
Some people overdo their window displays, causing the point to be lost on consumers. Minimal simplicity yet impactful is the way a design brings customers into the store to see maybe what’s available to buy.
If you need help in creating the concept, it’s possible to institute the advice of retail design consultants. These assist shops with the overall layout of the store to make it efficient and effective for their demographic. Check out these tips when deciding your window concept.
- Holiday themes: These themes should be kept very subtle with one object from the store used in the concept as the focal point.
For example, if you sell wooden spoons and it’s a Christmas theme, offer only the little drummer boy’s drum in a large size with a set of spoons dangling from the front as his sticks against a green backdrop.
There could also be spoons assembled in star shapes to dangle from the ceiling. Very simplistic, but the spoons stand out.
- Seeing as others do: You don’t want to put everything at a level where the people walking or driving by won’t be able to identify what’s happening.
The suggestion is to look at the glass outside as the audience will perceive the display then mark the level of your viewpoint in some way so you can keep the focus within that range.
It’s not critical to keep the whole concept at one level. That would actually be visually boring. The pieces should be staggered to make it more appealing to the eye.
- Bring people in: The idea of the displays is to entice the people into wanting to come inside. In order to do that, there have to be elements that awe strikes them.
That means a variety of materials that may catch their attention like metals, various sizes of objects, including pieces on an oversized scale, brilliant/vibrant colors to make them stop. Once the come in the layout needs to appeal to them. Go to https://medium.com/@lookdesignhub/the-fundamentals-of-retail-design-c963bd5f6904 for the fundamentals of retail design.
It’s essential to think outside the box so people begin to look forward to what you may put up next. The more consumers who visit the window regularly, the more likely they are to come in and shop.
- Half a dozen of one: It’s not good to put a bunch of different products in the window at one time. It just comes across as promotional as opposed to trying to tell ‘entertain.’
Instead, the idea is to use a lot of one object as in our wooden spoon example where they play the drum and serve as stars. When the customer sees the item everywhere, it brings their attention to where it needs to be.
When using your window to tell your story, you want to keep it fresh every few weeks. You don’t want your audience to become bored with what you have displayed. And make sure the lighting highlights what you want the focus to be.
The recommendation is to leave one or two spotlights on after closing to allow viewing throughout the night. You may be the only store lit up after dark, keeping you fresh in the forethought of the target demographics’ mind.
The whole idea of a practical retail layout, read here how to plan yours, and window design is to make the shopping experience exciting, efficient, and worthwhile for your audience, appealing them to come back for more.