5 inspiring business ideas in the sports sector

If you want to succeed as an entrepreneur, it helps to become involved in an industry that you are passionate about. For instance, if you have a love for sports, you may want to consider your options in that sector.

You do not have to be a gifted athlete to become involved in the sports sector. However, you do need to find the right niche and be prepared for dedication and hard work.

So, if you have decided that your entrepreneurial career should be in the sports arena, what are your options? Here are five ideas that could provide you with the inspiration that you need.

Join the world of online gaming

More than 30 million people play online games in the UK and many are competitive in esports. This means that there is massive market potential. If you have a flair for design, you may want to bring your ideas to the market. Although, you will face stiff competition from successful UK brands like Criterion Games and Curve Digital, so you need to be prepared. There is also a large online sports betting market that can provide opportunities, as highlighted on for example. There is no shortage of opportunity in the online gaming industry but you do need to be prepared for the challenge of competition.

Create a podcast

The world of sports podcasts is also competitive. If you want to make money in this field, you need to take certain steps. These steps include:

  • Finding a niche where you have enough knowledge to produce great content. This should include having access to interview guests that people want to listen to.
  • Securing sponsorship from relevant local businesses. It’s important that you seek to build relationships with businesses that fit with your target audience.
  • Looking at affiliate marketing opportunities. This is a good way of generating money from guiding listeners to specific brands.

If you are going to stand a chance of making any money from a podcast, you need to be prepared to work hard to create great content.

Set up as a freelance sports writer

What could be better than writing about the sports that you love? However, it’s worth mentioning that simply loving a sport is not enough to make a career as a sports writer. You also need to be an expert writer, researcher and fact-checker. You may want to start by creating your own sports-related blog and it helps if you have a degree in sports journalism.

Become a personal trainer

If you enjoy the physical aspect of sports, setting up in business as a personal trainer may be a good option for you. If you are looking at this career option, you should gain relevant qualifications such as:

  • Level 2 Certificate in Fitness Instructing – Gym.
  • Level 2 Diploma in Health, Fitness, and Exercise Instruction.
  • Level 2 Diploma in Instructing Exercise and Fitness.

You can also go on to study for level 3 qualifications such as the Level 3 Diploma in Fitness Instructing and Personal Training. Many personal trainers also find it useful to be a member of a professional organisation such as the National Register of Personal Trainers (NRPT). Being registered in this way helps people to see that you are qualified and reputable.

It’s important to mention that you also need to have public liability insurance, and be a qualified first aider, to set up a business as a personal trainer.

Set up your own sporting goods business

As long as there are sporting activities, there will be a need for sporting goods. So, you may want to think about providing these goods, as an entrepreneurial option. However, there are already many large and successful sporting goods providers in the industry. So, you need to think carefully about what your USP will be. For instance, are you able to personalise clothing and equipment? You may also want to think about providing a local hire and repair service for sporting equipment.

As you can see, there are ways in which you can make your way as an entrepreneur in the sports sector. However, you need to be prepared for a lot of hard work and you need to be creative and resourceful in order to stand out from the competition.