The year to enhance your eCommerce solution

Although 2020 has been an extremely strange year for businesses of all kinds, across a multitude of industries, it’s certainly proven the importance of eCommerce.

According to retail insights from Edge by Ascential, the COVID-19 pandemic has added £5.3bn to UK eCommerce alone during 2020. An unpredictable year for man industries, but profitable for some. For many customers, ordering online and shopping from home was the only option for months, showing business owners just how important it could be to enhance their eCommerce solution.

Having a high performing, robust eCommerce solution to the services you offer your customers is crucial in an incredibly competitive market. If you’ve been worried about the performance of your site for some time, or you have noticed dips in traffic and revenue, now could be the time to consider migrating or replatforming your eCommerce site.

Solutions with enhanced enterprise capabilities provide a multitude of features that standard platforms are simply unable to offer and ultimately, it’s the user experience that will convince your customers to return. It is not rocket science to encourage customers to return. Most customers only want an efficient, reliable service with regular updates if any problems do occur. Features like this that make customers lives easier are certain to get a return and set you apart from the competition.

A migration or replatforming project has many components and can therefore take time. It’s a process worth getting right, as the returns can be staggering – so the eCommerce experts at digital agency Xigen have explained the process and created a checklist to help businesses along the way.

This infographic shows just how successful migrating or replatforming your site can prove to be. From increasing website performance by 300%, to $400,000 per year savings and saving 62% in operating costs, here are some real-life examples of what your business could achieve: