eCommerce has taken the world by storm. Online retail has massively changed the retail scene over the past decade or so, with some of the biggest companies in the world being based entirely online and the vast majority of brick and mortar businesses having an online presence that generates equal or more sales to their physical stores.
Various factors have fuelled people’s demand for online shopping. Perhaps the most prominent factor driving online sales is convenience. People want to be able to order items wherever they may be at any time of the day or night. There are also significant perks for retailers too. Operating online reduces operational costs (as online businesses don’t have the expense of brick and mortar property rent or overheads such as gas, electricity, or water bills). Not only does this save money, but it means that online stores can sell goods at a reduced price too, luring in customers with better offers. Now, if you’re planning on breaking into the world of eCommerce, one practice is going to help you more than any other. This is SEO. Here’s everything you need to know on the subject!
What actually is SEO?
“SEO” stands for “search engine optimization”. It is a popular business practice with the main goal of getting as many search engine users to visit your webpage as possible. More traffic through your page means more sales. But you may be wondering where search engines come into this. To truly understand the value of SEO, you need to think from the mindset of a consumer. If you’re looking for a certain item that you want to buy, but don’t have your heart set on any particular brand or product yet, where do you go? A search engine. You’ll type in a few key words related to the kind of item you’re looking for and will browse the first results to pop up. These will generally lead you to a site where you find what you want and will eventually purchase what you want. When you use a search engine, you’ll generally only click on one of the first few links to appear. Very few of us will ever go beyond a search engine’s first or second page. So, from a business standpoint, you really do need your website to feature as highly as possible in search engine results to get as many people to click your link and go to your site as possible.
Different search engines
When optimising your results, you’ll need to focus on a particular search engine. Generally, it’s best to optimise for Google, as this is the search engine that most people use. An astounding 1.7 billion people use Google on a regular basis.
How do you set up an SEO campaign?
Now, you may be wondering how to set up an SEO campaign. Put simply, outsourcing this work tends to be your best bet. A specialist SEO Agency will know all the ins and outs of the constantly changing world of SEO and will be able to do a much better job of optimisation than anybody else. Carry out a consultation to let them know your business goals and they’ll help you to hit them! If you want to carry out SEO work yourself, you need to focus on keyword optimisation throughout your website, blog and other areas of content you produce. Keyword optimisation involves researching, analysing, and selecting the best keywords to incorporate into your webpage in order to drive traffic to your page effectively. Most search engines will not release the details of exact search terms that users submit when searching for goods that you sell. But there are a number of sites like SEMrush out there that can help you! Find the best keywords for your campaign and incorporate them into your webpages, product descriptions and blog posts!
SEO really does feel like a trend right now. But people are investing in it because it works. This is a practice that is here to stay and it’s really important that you take it seriously if you want to make sales. As we’ve highlighted, it really is best to leave this work to the professionals. But it is worth getting to grips with some of the basics yourself so you can ensure that best practice is being implemented at all times!