Let’s face it, a lot of businesses have struggled right now when it comes to COVID and the global pandemic we have all been through.
You may have had to shut your doors completely or diversified in many different ways. But now that restrictions are being lifted and we are getting used to this ‘new normal’ we find ourselves in, it might be time to start looking at how you can get your business back on track. With that in mind, here are some of the marketing strategies you could consider to get your business firing on all cylinders.
Communicate in different ways
One of the first things you may be considering is the communication factor and how you use different tools to help you communicate with others. This might be zoom calls or meetings as you continue to work from home, looking into popular software such as adobe and researching the adobe connect pricing as an option. Maybe it is that you use email and text services as a way of keeping customers up to date. Communication is much more digital based now and it can help you reach your current and potential new customers faster.
Continue to diversify and advertise as much as you can
Lockdown and the COVID-19 outbreak may have meant that you had no choice but to diversify your business and make some changes. So what should you do as lockdown starts to lift and restrictions are eased? This is when you can decide whether the diversifying has worked. For many businesses, it has opened up fresh opportunities for expansion. So why not advertise what your business can do and the changes you are likely to keep?
Boost your social media presences
So much is done online these days now more than ever so you may want to refocus your marketing attention on your social media platforms. This is where more businesses are having great success with advertising and bringing traffic to their websites. It could be that you want to look at how you can present your business differently. Or maybe you like the idea of having a consistent strategy in place. Take the time to work out what will work for you.
Newsletters by email
People are less likely to want to have paper through the door, but you still want to advertise your business. So why not send a newsletter via email instead? If you have captured emails you have a great base to start with, but this can also give you a chance to work on your CRM and capture up to date details from previous customers. Use the newsletter as a chance to entice those customers back with discounts or a referral incentive for new business.
Offers to bring customers back
On the cube there of bringing customers back, you don’t need your newsletter to do that. You can tailor make officers for previous customers so that they are likely to come back. These people know your business and chose to buy from you. If your business allows repeat purchases then take advantage of that.
Let’s hope these tips help you when it comes to your marketing and get your business firing on all cylinders.