The coronavirus pandemic has caused widespread disruption across the globe, forcing a huge number of businesses to rethink their processes to stay afloat.
From losing clients to losing revenue, the mass chaos that COVID-19 has brought with it will have pushed business leaders to refine their focus and make several difficult decisions to prioritise the needs of their business in the post-COVID landscape.
One such decision is how to respond to the pandemic now that we seem to be coming out of the worst of it. With more and more people working from home, digital appears to be the way forward, but how should businesses shape their marketing strategies?
Well, that’s what we’re here to discuss. Join us as we run through some of the best ways to market your business in the post-COVID 19 landscape we currently find ourselves in.
Having a website is absolutely vital for businesses to survive. After all, how will anyone be able to find you if you aren’t immediately available online?
Ask yourself: what are my target audience most likely to do when they’re looking for my kind of business? They’re going to head to the web and, most likely, use Google to search the through the various businesses that pop up.
Therefore, to ensure you don’t get left behind, you need to appear in those search results. And, to do exactly that, you’re going to need to hone your business’ post-COVID SEO marketing strategy.
Everyone loves a discount, right? So, with all that’s been going on lately, why not try to improve your target audience’s life somewhat by running a campaign that incentivises them to use your services.
The discounts you offer need to be time relevant and clever enough to earn more money, rather than less. You could, for example, offer a substantial discount on any services or products you no longer need due to COVID-19 or, go back to the old days of print marketing and produce a bespoke printed flyer with a discount for pre-COVID-19 customers.
Email marketing can also be an incredibly effective way of ensuring your business stays in the mind of your target consumer. By offering a 10% discount code to customers who sign up to your newsletter, for example, you can keep them on your books to then incentivise in the future as well.
If your business isn’t already on social media, get it on there. Throughout lockdown, social media has proved to be a business’ best friend – opening up marketing channels that utilised the sudden surge of people having to work on a digital basis.
Depending on your business, the best social media tools will vary. However, in general, Instagram, Facebook, Twitter and YouTube are incredibly valuable in providing businesses with a platform to engage with your customers.
One caveat with implementing social media into your digital marketing strategy though is that it’s vital your business actually uses it. Posting the odd photo or status update every now and then won’t be enough – social media needs to be used regularly if you want to see a positive effect and gain a bigger following.
While on the theme of making sure your website stands out, having positive reviews is imperative – especially now we’re entering into a period of economic uncertainty.
As research proves, customers like to see how well-respected businesses are, so this must be as clear and obvious as possible across your website and various social channels.
By asking for honest reviews from your consumers, you will not only be able to identify the areas you need to improve in, but you’ll also be able to enhance your online reputation in the post-COVID landscape.
If having an effective digital marketing strategy in place was important before the coronavirus pandemic hit, it’s even more important now.
However, by utilising the points listed above, you will not only help ensure your business stands out amongst the rest, but you will also increase the likelihood that you’ll thrive in the pandemic’s aftermath as well.
The most important thing to remember is to stay true to your brand and to remain optimistic throughout this trying period. Remind yourself why you set up your business in the first place and always prioritise offering a great level of service – that, if anything, will always keep the customers coming in.