A virtual event could be anything from a webinar or an online conference to a promotional product launch, the important thing is that it needs to be engaging.
Virtual events are the norm nowadays and many businesses are using them as an effective way to reach out to their staff and clients. There are certain things audiences have come to expect from a virtual event, and if you want yours to be successful, you need to meet these standards. Here are some examples.
Fun and engaging
The last thing you want to do is bore your audience and in order to keep their attention, you need to make your event fun and engaging. You can use fun visual aids such as a virtual photo booth to boost your branding and allow audience members to interact by sharing photos or gifs. Try to vary the types of events you produce so they don’t become stagnant and monotonous.
Your audience will expect to come out of the event having learnt something new, whether it’s a training session or a promotional video. It’s a good idea to plan the key takeaways before so that you can make sure these are clearly presented in the event. Think about what you want the audience to get out of it first. Here is the ultimate guide to virtual events with tips on how to do this.
If your virtual event is promotional then audiences will expect to see your business’s core values represented whether this is some kind of social responsibility or an environmental focus. Consumers and investors are more likely to be interested in brands with clear values and research has shown that employees also prefer working for an ethical company with morals.
Diverse and inclusive
Your event also needs to be both diverse and inclusive. This way you will be able to appeal to a wider audience and you need to prove that you’ve taken into account their individual needs. Here are some useful tips on how to make your virtual event more inclusive. You could try to diversify your team and offer different representations which will make your event feel more authentic to more people.
Interaction and feedback
Particularly with training events or informative promotional material, you need to offer the option for your audience to interact by asking questions or making comments and respond to these. After the event itself, you could ask for feedback even if just in the form of survey questions. This way you’ll be able to improve things for next time. You should also try to get your audience to post what they thought were key takeaways from the event, to find out if you successfully got your message across. Your audience will expect the opportunity to have their voices heard so this is important.
If you focus on your audience’s expectations while preparing your virtual event, you will be more likely to succeed. Carefully spend time planning your event with the audience in mind.