Are you in a hyper-competitive market and need to find an edge or a way to differentiate your brand?
Do you remember Coca Cola’s Share a Coke campaign? They put hundreds of popular names on cans & bottles and encouraged people to find bottles with names. These consumers then shared them with friends and family and tweeted about their experiences using the hashtag #ShareaCoke. This is creative marketing at its best.
This growth was the first Coke has seen in years. It was so simple but so powerful. And at the heart of it all was custom labels.
It was incredibly successful. Coke achieved a 2% increase in soft-drink sales and increased Coke consumption from 1.7 to 1.9 billion servings every day! Finally, #shareacoke was the number 1 global trending topic on social media.
Here are some more creative ideas you can use in your marketing tactics that use custom stickers or labels.
Let’s get started.
Give stickers as gifts to your best customers
Psychology’s rule of reciprocity says that we want to return the favour when we receive a gift. Returning the favour can mean many things, such as buying your products, posting on social media and many other things.
Why not try sending your best customers a hand-written letter saying thank you and include some beautifully designed stickers. You could try holographic or clear stickers – both are really popular for similar uses.
This experience would be quite unique and make your brand very memorable for your loyal customers. It’s also such a low-cost for you – definitely worth a try, especially considering it’s much cheaper to keep a customer than acquire a new one.
Use guerilla marketing opportunities
Guerilla marketing uses unconventional messaging to communicate with your audience.
An amazing example is when Puma paid Pelé nearly £100,000 to tie his shoelaces in the pitch’s centre in the 1970 World Cup final. It got massive coverage for a fraction of the price. Very clever.
You can use stickers to impact when your audience is least expecting it, causing a stir of emotions. Google has tons of inspiration, but here’s a nice idea:
It’s simple but so effective. A little street cleaning and a sticker leave a memorable message for passers-by.
Add stickers with your orders
Few brands get this right. One brand that does is Apple. They put a small sheet of labels with their iPhone.
Stickers are low cost & adding them to your product when shipping is a no brainer. Google’s research division says there are over 3.3 billion mentions of brands every day, and 90+% happen offline.
Our customers buy on personal recommendations, so let’s kick this into overdrive by stimulating conversation with your sticker that’s ended up on the back of your customer’s laptop.
Use floor graphics to make an impact
An oversized, custom sticker applied to the coffee shop or retail outlet floor is very common since Coronavirus.
Why not turn a simple social distancing floor graphic into an unforgettable experience with your brand? If you’re buying floor stickers anyway, adding some creativity with design effort can go a long way for a little extra cost.
And that’s it. 4 creative marketing tactics to stand out from your competitors. We hope you’ve enjoyed these and use stickers to differentiate your brand. If you have any questions, please comment below.