The top mistakes that all new business owners make

Building a successful company really is a rollercoaster ride. There will be some days when you just don’t think you could be doing anything else, and there will also be days when you wish you never quit your day job.

Mistakes are a natural part of owning a new business. It is very unlikely that you won’t think, “I should have done it this way.” But that’s okay. We learn and move forward. Remember, you aren’t doing this alone. Many, many business owners have come before you and have made mistakes and learnt from them. They can teach you what they now know. Here are some examples of mistakes new business owners make.mistakes new business make

Slashing prices

In the early or more difficult days of running a company, it can be tempting for you to slash your prices so you can undercut your competitors. This will help you to keep the customers rolling in, but you should avoid doing this if possible. If you slash your prices, you will soon find that you end up undermining your business offerings and that you can end up in the trap of diminishing your returns overall. You may also find that you don’t make enough profit to keep your business running. The last thing you want to be doing is dipping into your personal finances more and more. Instead of slashing prices, you can improve aspects of your business: customer service, advertising, or the product itself, for instance.

Being indiscriminate

When sales don’t come to you too easily, you may try and do everything you can to get some money in. This is understandable, but you have to know that if you work with customers who don’t really pay on time or respect you then you may end up not getting paid for the hard work that you do. If you want to stop this then you need to limit the amount of slow-paying or even defaulting customers that you work with. Run some credit checks on any new customers that you work with and also make sure that you are clear about the payment terms before you even start working with them. If you can do this, then you will soon find that you are able to come out on top with ease.


A lot of new owners don’t realise that successful businesses need fuel to grow. If you do not plan ahead financially then you may find that you run into cash flow problems and if you need to ask for money in a short space of time then this may work against you. You need to try and figure out what you are going to do if you need to borrow money and you also need to look into the right financing options. Figuring out the details of the loan can be difficult and faced with the idea of repaying that amount can be daunting. However, there are services, such as, which make comparing appropriate options easy. If you can do this in advance, then you will soon find that there is no reason at all why you can’t come out on top.

Not having a clear strategy

Another common mistake that a lot of companies make is not having a good strategy. If you don’t know what you need to do in order to come out successful then there’s a high chance that you won’t. When you start a new business, you have to make sure that you understand your priorities and that you also know how to generate new business. It’s also important to look into how you plan on measuring your success overall, enabling you to take note, reflect, and improve.

This long-term vision shouldn’t be neglected when you are busy. A lack of investment when you are beginning a new business is the best way for you to stall your company and the same thing can happen when it’s established. You need to get the balance right and you also need to start filling your orders right now. You also need to know what is going to happen if your sales pipeline dries up. Little things like this will help you to thrive.

Trying to do everything

The business world needs people who are able to wear a lot of hats, that’s for sure. There is, though, a chance that you burn out or that you might not be the best person for the task you’re trying to accomplish. One of the major sins that a lot of business owners make is that they are not willing to delegate any responsibility when they are just starting out and this is the last thing that you need. There’s a good chance that you’re running yourself into the ground. It’s an easy thing to do. You want to be successful and working hard makes it more likely. However, if you try to do it all yourself then you aren’t leaving much in the tank for tomorrow. It is an unsustainable way to run a business. Find talented employees so you can do the high-value jobs and trust them to deal with customers, build optimal websites, or run the analysis. You are investing in them, of course, but you’re also investing in the business and yourself.

Not seeking legal help

It’s so important that you seek the right legal help if possible. This includes both the legal representation of lawyers and, also, insurance. These are integral to future-proofing, and so easy to acquire. In the beginning, if you were to think about worst-case scenarios then you may be accused of being pessimistic. Don’t worry about this. Being prepared is a business necessity. Anything could surprise you and knock you off balance or completely off your feet. Something innocuous could become something debilitating. Legal help and insurance should be prioritised and maximised.

Of course, as a new business if you can avoid these top mistakes then you’ll soon find that it is easier than ever for you to make your business a success, not to mention that you can also save yourself some time and money as well.