In the last decade, the way people shop has changed significantly. The boundaries between customers physically visiting a business and them shopping online have become blurred.
People want to be able to access content at the click of a button and if businesses want to succeed in the digital age, then they need to adapt their marketing strategy to suit the customer’s growing needs. This is where using video comes in. Online video has completely revolutionized marketing and can help generate leads.
It makes total sense that the use of video to help generate leads for businesses is becoming more and more popular. After all, it combines visual imagery, motion and sounds, along with additional features that can help businesses really stand out from the crowd.
By 2022, it is predicted that the number of videos crossing the internet per second will approach 1 million, making up 82% of all online traffic. Furthermore, YouTube is currently the most widely known social media channel, with the platform receiving 1,148 mobile video views per day. Video is the future of virtual brand storytelling and all businesses should, if they haven’t already, integrate it into their marketing strategy. Whether you’re a one-person start-up, or a multi-million-pound giant, video is your biggest opportunity to generate leads in 2021.
Shall we take a closer look?
Impact of the pandemic
It comes as no surprise that the global pandemic has had a huge impact on how highly businesses now value video marketing. In fact, 91% of marketers feel the pandemic has made video more important for brands and generate leads.
That’s because video marketing can easily showcase a business’s product or service at just the click of a button. Better still, videos can basically allow a customer to shop with you, without them actually having to leave their house. They can simply watch a video online and get as much benefit from that, if not more, as they would if they actually visited a business in person.
It gets better. There are now tools out there which have been created for specific industries, with target audiences in mind, making it is easier than ever for businesses to produce that premium digital shopping experience. Take the SnapCell app, which has been created specifically for the automotive industry. SnapCell offers a wide range of features to bring a business’s product to life online, including their 360 walkaround tool, which enables customers to view an entire product from the comfort of their sofa.
One of the biggest benefits of using video as a business is that consumers are more likely to recall and retain the information they see in a video. In fact, according to recent research, viewers claim that they retain 95% of a message when they obtain it by video. Of course, the more likely a customer is to remember you, the more likely they are to buy your product over a competitor. So, if you can use video to effectively connect with your audience so they don’t forget you in a hurry, then why wouldn’t you?
A few factors can influence Google ratings, including current trends and session time to name but a few. Google adjusts its algorithm to rank trending content, which means websites featuring videos are more likely to rank higher. Equally, videos boost a visitors’ time on a website and the longer a site’s session time, the better your ad ranking.
Of course, we can’t forget that Google actually owns YouTube, so it’s no surprise that video content seems to clinch some of the higher spots when ranked on the search engine. Proof that the power of video marketing really shouldn’t be underestimated. Every business should aim to appear on the first page of Google, so if incorporating video into your strategy does this, then do it.
Videos build trust
It’s true, watching a video can increase the trust a customer has for a client and a business.
Yes, it’s becoming common for shoppers to make their purchases online, but that doesn’t mean they don’t sometimes feel skeptical about what they’re buying. Watching a video of a product can help erase those doubts and instead, install confidence in your customers.
Videos explain everything
Videos have the ability to include a lot of information in a compactible clip. They’re often short and easily digestible. They help bring your products and services to life, while making it easy for consumers to get a better understanding of your product or service.
93% of businesses gain new custom by posting a video on their social media and 58% of consumers visit a brand’s social channels before their website.
Create videos, which include a lot of information about your brand or product in a short space of time and post them on your social media channels. Encourage users to watch, engage and share your videos, which means spreading your brand awareness to thousands, if not millions of others, within minutes.