Visual content is a huge part of any brand strategy, and it can be instrumental in getting the right impression across to your customers.
Whatever industry you’re in, it’s important to have access to imagery that accurately demonstrates your values and your field of interest. Using the right image could be the difference between a great conversion rate or your customers not engaging with your website.
Using a photo sharing site such as Clickasnap can unlock a world of imagery that’s perfect for your website. Let’s take a look at some of the things you should consider when choosing what the right image on your website.
How to use imagery on your website
First of all, it’s important to understand what you need imagery for when it comes to your website. Colour, shapes and texture can all play a role in the appearance of your website and the impression it can make on your customers. People are often drawn to aesthetics, so it’s key to make sure your website has a good balance of images and text.
Imagery on your website should be considered particularly across blogs, whether it’s in the form of a featured image or photos scattered throughout. Similarly, web pages can benefit from imagery to make it more visually attractive and help users engage with the contents of the page.
So, what should you consider when choosing an image?
Quality should be at the heart of everything, especially your choice of imagery. Avoid choosing photos that are blurry or unclear, and instead, look for professional images that have clearly taken time and effort to achieve. Whether your imagery needs to include landscapes and nature, buildings or people, quality is key.
Using photo sharing sites can give you a great choice of imagery to find the right one for your website, with many of these photos being shot on professional grade cameras with all the necessary equipment to capture the best light and angle. If you choose poor quality imagery for your website, you can bet it will be noticed by users almost immediately, and this could damage your brand reputation.
It’s instrumental that the imagery you choose for your website is highly relevant to the contents of the page, in order for it to add value. Look for images that reinforce your brand and your brand’s identity, as well as ensuring images are consistent.
You should also consider that less may be more, so only include an image if you feel it is really necessary to get the message across. You don’t want to overdo it, as it could become disorientating for someone trying to navigate the page.
Today’s customers are very savvy, and they can recognise when something isn’t genuine. Making sure your imagery is authentic is an important step, so that you can present a trustworthy impression of your brand. Your imagery should reflect your target audience’s interests and demographics, making sure they can resonate with your website and, in turn, your brand.
Imagery can be powerful in creating an emotional response, and getting this right can help you to create an authentic brand that your target audience wants to engage with.