Every business wants to promote itself, it’s through a promotion that you’ll find your newest customers.
The trouble is that every marketplace is a crowded one these days, and sometimes standing out can be a little difficult. That’s why it pays to consider all forms of promotion. One form that fewer and fewer businesses seem to be taking advantage of is direct mailing.
Direct mailing combined with custom printed envelopes can really help your business to stand out. Not only that, there are multiple other benefits to consider too. What do you need to know about direct mailing, and how can you get started?
What is direct mail?
Direct mail is often known as a mailshot or marketing mail. It’s basically your marketing materials, promotions, catalogues and offers sent via post. You get your marketing materials printed, print some custom branded envelopes for them, and put them in the post. It’s really that simple, but why are direct mails so effective?
Why should you consider direct mail?
Direct mail has multiple benefits for businesses of all sizes to enjoy. The first is that it’s a comparatively affordable way of marketing your business to a wide variety of people. Usually, when you’re marketing your business it can be quite expensive to get a broad reach, but with direct mail, the cost of each letter sent is comparatively low. That means you can promote your business to potentially hundreds of people without having to invest a lot of money.
Something else to consider about direct mail is that in our tech-focused world it’s something a little bit different. So many people are used to junk mail filling up their email inboxes and seeing digital ads everywhere they look, that the tactile promotion of direct mail can be enough to grab their attention. If you put some effort into making your direct mail contents as engaging as possible, it can be an excellent way of capturing public interest.
You also have the freedom to tailor your mailshot each and every time you do it. For example, you can send catalogues and introductory offers to new prospects, or you can send loyalty rewards to existing customers. A mailshot can be customised however you see fit, and you don’t have to deal with waiting for a pre-paid advertising period to end.
Getting started is easy. All you need is some promotional materials and some custom branded envelopes.