Three tips for creating the perfect website for your business

What should you look for when creating the perfect website?

We live in a world where the internet is king. Almost everything we do is connected to the world wide web or can be completed on the internet. Ordering goods, receiving customer support, paying bills, and reading blogs can all be done online. So creating the perfect website should be a top priority for your website.

creating perfect website two people with laptop at work

Creating the perfect website for your company is integral to its success. It will be the first interaction a potential customer has with your company, so you must get it right. Thankfully, the days of hiring an expensive web designer are long gone, and it is possible to create vibrant, fast, and reactive websites in a matter of seconds, even if you are not the most technically gifted person on the planet.

Choosing the ideal URL for your business

URL is an acronym for Uniform Resource Locator, but you and your customers will know it as your website’s address. We cannot stress how important choosing a suitable URL for your website is. Ideally, your URL should be short, catchy, easy to remember and be intrinsically linked to what your business is about. For example,  you know exactly what to expect when you type betnow into your internet browser. The URL is short, super easy to remember, and describes precisely what the website is all about.

Your URL can be almost anything you want it to be; the world is your oyster in that respect. However, not all URLs are created equally. Try avoiding special characters or “-” or “_” in your website’s address. Furthermore, avoid replacing letters with numbers or changing letters to those that sound similar. For example, you may have a business that supplies office equipment. Do not choose a URL like officesuppliez or off1cesupplies. Any deviation from the traditional spelling makes it possible for the potential customer to type the wrong address and never see your product.

One way to test your potential URL is to say it out loud to someone. Did you have to explain anything about the address? Does it roll off the tongue?

Go with the fastest hosting company

Once you have your perfect URL, it is time to find a company to host your website. There are hundreds, if not thousands, of web hosting companies out there, each promising they are the fastest, safest, and most secure in the world.

Thoroughly research any potential hosting company before signing on the dotted line. By all means, use the facts, figures, and statistics displayed on their website, but also look for customer reviews and feedback from the major review websites.

Your chosen hosting company has to, at the very least, have an uptime of 99.90% or more. Any lower than this, and the hosting company is not worth your time or money. Uptime, as the name suggests, is how long your website is accessible around the world. Nobody can guarantee 100%, but they should be able to offer 99.95% and higher uptime.

Your website’s load times are linked to your hosting company, too. Speed is of the essence when it comes to websites. People are impatient and want information instantaneously. A recent study showed that waiting longer than a mere three seconds results in approximately 40% of your visitors abandoning your site. Can you afford to lose 40% of your potential customers? Never scrimp on web hosting.

The psychology of colour

Your website should now be up and running, but what colours are you using. Using WordPress, for example, to create your website opens the door to a plethora of themes for your site, each with its own colour scheme.

There is more to choosing a theme, especially the colours used in it, than one that looks nice; there is a psychology behind colours. It is not a coincidence that most “sale” signs are on a red background. Red signifies lust, power, excitement, and urgency, precisely what you want people to feel when attracting them to a product.

Black is another popular choice of colour for websites, especially those selling expensive products. Premium watch manufacturer Tag Heuer uses a lot of black on its website, as does Chanel.

Other colours create a response in the human psyche. For example, yellow implies happiness, green represents freshness and nature, while blue means reassurance and dependability.

Ensure that you have a different, contrasting colour for the hyperlinks in your website’s copy and for any call to action buttons you may have. You do not want a red call to action button if your primary website colour is red; otherwise, they will not stand out, rendering them pointless.