How does Instagram marketing help businesses today?

Instagram is the fastest-growing social media platform in modern times.

The user base of this particular platform has skyrocketed to 1 billion, and it has also gained victory over the battle of engagement. This means that the platform generates 4 times more interaction when compared with Facebook. These statistics show why businesses and entrepreneurs are so keen to jump right into the Instagram marketing bandwagon.

instagram marketingYour customers and clients can also download Instagram story of your business or brand to share with others. This will surely increase your chances of obtaining brand-new clients and customers instantly.

Reasons to opt for Instagram marketing for businesses

Experts say that using Instagram for marketing will surely increase the chances of communication through likes and comments by 40%. This stands out to be an effective way to grow your business compared to all the text-only posts. But IG or Instagram can do more than that when it comes to marketing your business. Look below!

1. The visual content

Creating exciting and unique Instagram posts are highly crucial for business as it will help in increasing engagement. This is because people will only follow those pages that carry contents, which are pretty intriguing whether it’s about entertainment or education. Whether it’s an elaborate infographic or an interesting article, when you create captivating and unique content, it will help you grab the attention of your potential customers.

2. Hashtags

Using hashtags on Instagram for your business is highly beneficial. It’s because hashtags will not just help increase your business’s engagement but will not provide your brand with the exposure it deserves. Your post will show up on the explore page of the platform frequently, and the proper and selective usage of the hashtags will undoubtedly expand the reach on your IG post. Also, using relevant hashtags for your posts will help you grow your business on Instagram.

3. Creates brand recognition

Obtaining brand recognition is one of the leading marketing objectives of all businesses. It’s because people will only be interested in a company, which they can easily identify or recognize. Thanks to Instagram marketing, you will receive practical and easy and effective brand building.

Instagram is a type of social media platform, which is five times more effective than other platforms. It can quickly get your brand in front of others and enable the targeted audience to come across your brand even when they are not currently thinking about it.

4. Will teach you how to connect with your audience

Social listening is the process of monitoring all the social conversations on a specific topic. This is something you can do through Instagram marketing. It will allow you to understand what’s essential for your consumers and identify all the trends your targeted customers are following on Instagram.

You will learn about the stuff they are struggling with so that you can create contents that can address those pain points easily. It will also enable you to identify the language and tone your targeted customers utilize.

5. Tell your brand’s story

Through Instagram marketing, businesses can easily tell their brand story in a hassle-free manner. You can share your brand’s stories and missions through the Instagram stories option, and it will surely have a massive impact on the image of your business or brand.

You can make the IG stories extensive or straightforward depending on what you think will be effective. You can share the stories of those people who utilize your services and products. If you get positive feedback, you can share that your product or service is pretty compelling.

6. Create customer loyalty

Building brand loyalty and also for free is highly beneficial for your business. Customers will always follow those brands, which they love and communicate with. But the most exciting thing is that 53% of your customers who follow your brand on IG will be loyal to your business. When customers follow you, they will undoubtedly choose you over your competitors, and if they are reliable, they will surely help increase the traffic.

Final words

Instagram has transformed from a simple photo-sharing platform to an immersive social experience, enabling you to explore a business’s visual identity. You must create visuals that will allow you to showcase your business or provide interesting information to your targeted audience. Using Instagram for marketing your products and services which surely help your business to grow.