Why your business needs a content writer

Between client meetings, delivering great customer service and meeting deadlines, your business’ content is probably the last thing on your mind. But did you know that this could be working to your detriment?

Around the internet, content is king – so here’s exactly why you should be thinking about hiring a content writer, one that will help you churn out high-quality and strategic content that works for you.

content writer

Securing your unique brand voice

Alongside unique designs and branding, your written online content is usually the first chance you get to connect with your target user. As such, it’s important that you utilise a content wizard – someone who knows how to manipulate the written word to represent your chosen tone and brand voice – to fill your website and social media platforms with content that informs, engages, and generates leads.

Reiterating your professional reputation

Trying to represent your company with content that’s boring, bland, and littered with errors is a sure-fire way to turn people away and create a negative representation of your company.

Plus, thanks to Google’s recent update, the search engine uses certain quality metrics to analyse your web content to check whether it has a good level of ‘expertise, authoritativeness and trustworthiness (EAT). And if your content is not reaching those levels of quality, your online presence and performance within a search engine is going to dwindle. Bringing in a writer will be a great way to ensure that your content is not only a good representation of your professionalism but is also hitting those all-important targets.

Dramatically boosting your SEO

Meeting Google’s quality metrics and making sure that your business performs well within a search engine is all a part of your Search Engine Optimisation (SEO) strategy – an area in which content is certainly key. But don’t just take our word for it, data shows that 75% of SEO experts have agreed that content is the most important factor when it comes to maintaining a website that performs well within a search engine.

Having a good flow of consistent, high-quality content that is written with an SEO strategy in mind is crucial for your website’s performance within your target audience’s search results. The more content you have and the more it utilises SEO strategies, such as keywords and internal links, the further your website will climb the search engine ranks. Sites which appear higher in search engine pages are more accessible and deemed reliable for potential leads and customers.

Team growth

Making a content writer a permanent feature of your team is crucial in your website’s performance and, ultimately, your business’ eventual success. It also allows you to demonstrate your team’s growth and shows your target audience that you’re constantly looking for ways to better your services and, thus, their experience. Go about hiring a content writer by either reaching out to freelancers, searching for writers on social platforms such as LinkedIn, or considering a secured business loan to provide you the means to immediately hire an expert to become a part of your immediate team. Always make sure to consider your financial circumstances carefully before borrowing.

No matter your route, hiring your very own content writer will be tremendously beneficial to not only your SEO strategy but also to the growth and sustained success of your business.