Consumers always want more and are hard to satisfy. The consumer market is gradually moving towards multi-device and multi-platform applications. App developers must know their target audience’s needs and areas of interest to keep users happy.
Content plays a major role in the entertainment industry. Without top-tier engaging content, businesses can lose their investment easily. With the advancement in smart television sets and smartphones, a revolutionised content delivery has been launched.
Besides, the smooth internet connectivity has transformed how entertainment businesses can reach and interact with their customers. Since technological advancements are strengthening day by day, it is time to re-evaluate the digital trends transforming entertainments industries.
Today’s article has looked at how technological innovations transform content creation and the entertainment industry.
10 digital trends transforming entertainments industries
1. AR and VR
Augmented Reality (AR) and Virtual Reality (VR) have managed to stay in the center of the spotlight in media and technology in society. AR and VR technologies promise enhanced communication between users and content developers. They help create unique, varied experiences that transform story-heavy content to experience-driven engagement. These technologies are notorious for combining real-world elements with virtual ones to deliver powerful results.
Tech giants such as Google, Facebook, Tesla, and so on are considering AR and VR technologies to bring accessibility and mobility to their consumer market. Therefore, AR and VR will surge the user experience and take it to a new level.
IoT stands for the Internet-of-Things, and the entertainment industry has welcomed IoT for heightening their profits. Last year, most global businesses had to be temporarily shut down as strict lockdown and quarantine orders worldwide. This was when companies like Amazon and Netflix were playing in millions, and their shares were the most profitable in the stock market. This was possible due to IoT app development.
IoT has a lot to offer to the entertainment industry, including customizing personalized content, the creation of compelling content, expansion to a global audience and wider reach, and targeted marketing campaigns.
3. Wearable technology
The concept of wearable technology makes the entertainment industry more immersive and attractive. Nowadays, the best tech websites & apps use wearable technology to introduce accessible content to their users. These devices make it possible for users to consume content on the go. They can play online casino games, watch movies, listen to music, and more in a compact format!
4. Automated journalism
If you’re not already familiar with automated journalism, let us walk you through it. Automated journalism, otherwise known as robot journalism, is a digital trend using which computerized programs can generate content. This content can be in multiple forms, and data can also be interpreted to produce relevant content. Automated journalism has become so popular in recent years, and it is forecasted to replace real-time journalists.
Automated journalism in the entertainment industry is used to deal with complex tasks, and it is an affordable and time-saving technology. Therefore, if you’re a small business running on a budget constraint, this one’s for you!
5. Artificial intelligence
The impact of Artificial Intelligence or AI is felt in every walk of life. From healthcare to the movie industry, gaming industry, and IT, Artificial Intelligence technology is everywhere. AI has a lot to offer, including out-of-home advertising, VFX, radio, CGI, and realistic visual effects. Entertainment platforms, especially gaming or online casino platforms, can use AI to engage with their consumers and guarantee rapid content delivery. In fact, online casinos use state-of-the-art technology to offer a great user experience, leading to its massive popularity and acceptance among the general public.
6. Blockchain technology
As we mentioned earlier, digitalization and persistent technological advancements are revolutionizing how content is created and delivered in the entertainment sector. Blockchain is a superior technology capable of breaking technological barriers. Blockchain makes it possible to store content, revamp the system of revenue sharing, controlling royalty payments, pricing, publicity, and similar assets. Further, it also helps establish trust between the brand and its consumers.
The popularity of blockchain apps in the entertainment sector has enhanced content delivery in quality, more transparent, efficient, secure, automated, and fool-proof. This makes it possible for transactions to process smoothly and relatively less expensive than traditional payment methods.
7. Voice search technology
Smartphone users are becoming increasingly modern and are used to voice-driven solutions. Therefore, the voice search technology combined with artificial intelligence can enrich the user experience and create content optimizations. Two perfect examples of this technology are Amazon’s Alexa and Apple’s Siri!
8. Cloud security management
The entertainment industry is prone to cyber-attacks. Since it deals with sensitive and highly confidential data like users’ personal information (email ids, phone numbers, bank account details, and so on), security needs to be prioritized. Cloud Security Management is an effective tool to fight against cyberattacks and avoid piracy.
Cloud Security Management has several features. It can control piracy by eliminating illegal content streaming sources, monitoring production networks, customer data, managing IT rules and controls, etc. Data encryption and cloud workload are also taken care of.
Therefore, this is a great investment that every business needs to win their users’ trust and maintain company reputation.
9. Video creation technology
Video-driven content is the most viral content form at the moment. Visual representation enhances content delivery and engages the viewer’s attention. However, it is not easy to create multiple video formats to cater to the target audience. This is where video creation technology such as API solutions and automated video production can come in handy.
10. Facial recognition
Last but not least, we have facial recognition technology. When combined with facial recognition technology, artificial intelligence can help businesses gather real-time data based on consumers’ behavior. This technology has high accuracy and can analyze behavior in both public and private spaces. Facial Recognition technologies can be especially helpful in live concerts and video games.
These were some of the most digital trends transforming entertainments industries. Analyzing the growth in digital trends, we can say that technology will be the future of the entertainment industry!