The modern world runs on smartphones, and smartphone users now make up a significant number of your potential customer base.
Ignoring that fact could cause you to lose out on a large amount of sales. In eCommerce, it’s all about turning a profit by targeting the right people at the right time. Ignoring smartphone users is the direct opposite of what you should be doing.
With that in mind, we have compiled some quickfire tips on making your business certifiably smartphone-friendly. None of these tips involve reinventing the wheel, but they could make a profound difference to your brand (and your profits!).
Ensure your website is compatible
Picture the scene: a smartphone user stares down at their smartphone encased in its robust iPhone 13 Pro Max case. They’re browsing your website after finding your business on Google. Unfortunately, you haven’t taken steps to optimize your site for mobile use, so it’s practically useless. Frustrated, the smartphone user takes their business elsewhere and likely blacklists your brand name from their mind for the inconvenience.
This scenario might sound dramatic, but given how little patience the world seems to have left (especially where the internet is concerned), it’s a very real possibility. More than that, the likelihood of someone abandoning your site because it isn’t optimized for smartphone use is a certainty.
People expect to do everything through their smartphones—don’t let your website be the one thing they can’t use!
Stay connected on social media
In the twenty-first century, everything is about social media. Even if you aren’t on it, you hear about it almost daily through news outlets or friends. Facebook, Twitter, Instagram, and now TikTok. These digital behemoths have significantly changed how we all socialize, but more importantly, they have changed how we do business.
You need to be a part of it. Creating an online presence through social media channels is a must to build a loyal audience. Your customers want to know that they can trust you and that you are open for communication 24/7, or as near as you can get it!
Social media profiles are a great way to achieve this. You can offer competitions and keep people updated with behind-the-scenes content, all with as little as a single tweet.
Make use of QR codes
If you have never used one before, you will definitely have seen one, especially during the Covid era. QR codes appear on tables, outside restaurants, and on products. All you need to do is scan them to get to a specific website or page. In restaurants, they show people a digital menu. In business, the possibilities are endless.
By attaching a QR code to your products, you can make it easier than ever for customers to find further information about your services. Consider adding a personalized QR code to your packaging that takes consumers to your website. It’s quick, it’s easy, and it will encourage them to buy more from you. Where’s the downside?
Don’t ignore your market
Your customers are out there and want what you have to offer, but you can’t reach them without the proper mechanisms in place. Invest in some smarter site design and start to think about how you can put your business right in the cross hares of a smartphone user. The internet is a big place, so make sure you stand out in the crowd!