Bin The Business Jargon: How Enreach Is Eliminating Confusion In Communications

Business jargon phrases might seem to be an outdated and unfashionable concept, but new research from Enreach shows they are still very much part of the language of the workplace.

business jargon

Whether working from home, hybrid working, or back in the office full time, business jargon refuses to give up. Phrases like ‘low hanging fruit’, ‘circling back’ and ‘playing hardball’ keep creeping into conversation, with more than two thirds of those surveyed saying they find themselves regularly using jargon, despite not many being fans of the phrases.

36% of workers felt that business jargon was stuffy and outdated, potentially indicating an out-of-touch workplace. To back this up, over a fifth of those surveyed said if they attended a job interview where the potential employer used lots of business jargon, they’d run a mile. If business jargon could potentially be putting people off working for a company, businesses need to think carefully about how they approach and communicate with employees and clients.

In an era where working patterns are increasingly flexible and people can be scattered across multiple locations or time zones, ensuring everyone understands and can communicate effectively is key to any business. Clogging up emails and calls with unhelpful jargon causes more confusion, and often frustration, between colleagues and clients. The evidence is clear – 31% of people said they struggled to understand their bosses and colleagues when lots of jargon was used in conversation.

Research also revealed that 68% of people believe there should be more effort to make communication in business more straightforward – and 90% of those surveyed believed using jargon phrases was often an effort to cover up a lack of knowledge or understanding of a topic. Business conversation and language is in need of a shake up to modernise and remove clunky phrases like ‘there is more than one way to skin a rabbit’, rated most annoying jargon phrase by 18% of those surveyed.

Duncan Ward, Chief Executive Officer of Enreach UK said: “Our research shows that communicating effectively at work is vital, as so many of us haven’t got time to waste. Business jargon is clearly making that difficult, with the results from this study demonstrating that phrases like ‘blue sky thinking’ are unhelpful and even off-putting, and that people would prefer to understand more clearly what their colleagues mean.

“At a time when we still may not be face-to-face with our colleagues, simple clear communication is one of the most important things that we all need. Jargon phrases are taking up valuable time with vague ideas, when people actually need to be making the most of their work hours to maintain a proper work-life balance. As a business we make a conscious effort to avoid jargon and unhelpful acronyms and deliver first class, easy to understand communications to our customers.”

As a business communications specialist, Enreach offer a number of industry-leading services designed to make business communications easier, clearer, and centralised. By combining all types of communication together – telephone, video calling, messaging, email, broadband, and mobile – Enreach offer tailored packages designed exactly to client needs, all from one point of contact. That means no need for jargon phrases that only add confusion to the conversation.

Creating clarity in communication is Enreach’s speciality. Working with all shapes and sizes of business, with a speciality in supporting SMEs and growing businesses, Enreach eliminate drawn out processes and incomprehensible technical language. Creating solutions that work for clients, designed with a superior customer experience in mind is what Enreach is all about. No stuffy jargon, no confusing processes – businesses get the communication package they need, and Enreach make sure it works exactly as it should (if not better!).

To find out more about how Enreach is delivering outstanding communication solutions to customers and kicking jargon to the curb, please visit: