SEO (Search Engine Optimisation) is a digital marketing strategy that most business owners know about but don’t have the time, resources or knowledge to implement an effective strategy. SEO can easily benefit business growth.
SEO is an extremely effective way to reach your target customers online and is an effective strategy for growing your business. Understanding exactly how SEO can contribute to business growth can be tricky so we have compiled this guide to show you exactly how SEO can contribute to your business growth.
What Is SEO?
In simple terms, SEO is a digital marketing strategy that involves optimising your website to appear at the top of search engine results for the keywords customers are using to find your products or services. SEO Toronto is an excellent place to start if you want to hire professionals who are reliable and experienced to move the needle for your company.
Search engines such as Google and Bing crawl webpages to find the most relevant and useful content for a particular search term so they can display the best results to users.
Why Is SEO Important?
68% of all online activities start with a search engine and 75% of searchers never click past the first page of results. So, appearing on the first page of the search results is essential if you want your brand to be seen when potential customers are searching.
How Can SEO Help To Grow Your Business?
As we have already mentioned, SEO is a great tool for driving traffic to your website and, ultimately, helping you to meet your business goals by driving growth.
Let’s have a look at exactly how SEO can contribute to your business growth.
1. Increases Online Visibility
SEO is the perfect way to reach a wider audience and get your business in front of a larger audience. It is estimated that Google processes around 5.6 billion searches per day so you can see how many potential customers are out there for you to tap into.
People use search engines to answer their questions and solve problems, as well as buy products and services. If you can get your website to appear on the first page of the search results for relevant keywords and queries to both your business and your customers, you increase the chances of driving those customers to your website and raise the visibility of your website online.
SEO reaches customers at all stages of the buying funnel, from initial research through to purchase so creating content that touches on all of these will help to build your sales pipeline.
Even if searchers don’t click on your website the first time they see it in the search results, over time, they will become more familiar with your brand and may click through when they’re ready to buy or have built more awareness of who you are and what you do.
You can also reach these searchers through other channels such as Paid Search or Social Media to build your brand awareness and familiarity with your brand.
2. Drives Highly Qualified Leads To Your Website
SEO allows you to directly reach people who have actively shown an interest in a topic directly related to your business, products or services. The people who click through to your website are more likely to be highly qualified leads and, as a result, are more likely to become paying customers.
Whilst the main goal of SEO is not to convert leads, many of the elements that go into an effective SEO strategy are also good for increasing conversions. Search engines are looking to provide high quality content that users are likely to be interested in and which answers their questions or provides a solution to their problem. If you can provide the best content that helps customers to find an answer, you’re also more likely to drive conversions too.
3. Increases Trust And Credibility For Your Brand
Ranking highly in the search engine results can help to build credibility with searchers. Google looks to rank high quality, authoritative content and searchers now expect high quality results within Google searches.
When your website is seen to rank well, searchers are more likely to see your site as authoritative, credible and trustworthy. This makes them more likely to click through and purchase from you.
4. Levels The Playing Field
If you’re a small or medium sized business, you’re likely to be competing with much larger businesses for advertising space and for customers. However, SEO can help you to compete with larger businesses without breaking the bank.
Carefully researching the keywords your customers are using to find your products and services will help you to compete with these brands in the search engines. Start with lower search volume terms which have lower competition and are more likely to drive conversions for your business.
You can target high volume terms but there’s likely to be much more competition which makes them harder to rank for – these are also the terms the larger businesses are likely to be using too (and ranking well for!).
An effective SEO strategy is now essential for remaining competitive in a world where more people than ever are using search engines to find information, products and services.
5. Offers Long Term Value
It’s important to remember that SEO is a long term strategy. It can take months or even years to see the real results from your efforts but it will continue to deliver these results long after your initial investment. Once a page has been created and optimised, it will continue to rank well in the search results for years to come.
As a result, SEO offers a more cost effective strategy than other digital marketing strategies such as Paid Search which stop delivering results as soon as you turn your budget off. The payoff for your business’s bottom line over time is likely to be far greater with SEO.
6. Good SEO Practice Creates a Better User Experience
User experience has become a priority for both SEO and within any digital marketing strategy. Every business wants to appear top of the search results but not many realise that good user experience provides a huge part of getting there.
Google wants to provide the best results for users and knows whether a website is likely to offer a searcher what they need. Customers now know what they want and they have expectations for how and where they find it. If they can’t find the answer on your website, they will leave and go somewhere else, and your SEO and website performance will suffer.
Users need to be able to find the information they want quickly and easily, and in as few clicks as possible.