While a capitalist society comes with many benefits and elements of choice, one thing it also asks of us is to be comfortable with thorough competition and intensive amounts of brands trying to appeal to us. For this reason, most people are pretty secure in “tuning out” advertising, or only focusing on the brands they’re naturally interested in.
This is not just a knee-jerk reaction, but something that we’re trained in since childhood. For this reason, generating public interest in your small, humble business, even with the might of social media to aid you, is a tough ask. Most people are just too willing to tune out their focus when they don’t feel like giving it.
How can a small firm cut through that noise? In this post, we’ll discuss a few measures we believe are the most worthwhile when attempting such an approach. It’s our hope that your humble business, no matter how plucky, can sustain some public interest thanks to the following advice:
Public Samples & Outreach
Outreach is an important measure for businesses to connect with their prospective audiences, but it’s hard to do that if you’re only meeting them online. Getting out there and talking to them can be a great way to start, from attending events to giving out samples on Usherette Trays, what matters is starting the conversation while also bringing some tangible value to those who entertain you. For instance, a new salon may take time to send its staff to the street, offering coupons for 50% off a haircut which expire in a week. This way, you can encourage people to return and to ensure buzz is generated.
It’s fantastic to focus on interactive advertising to the degree that you can. In-person surveys, using tablets to offer questionnaires and encourage social media signups, or perhaps attending markets to show just how good your food is, all of this can make a major difference by removing the difficulty and ‘risk taking’ that usually goes along with knowing your brand and understanding it. The more you can focus on coming to the consumer in question and nurturing that relationship, the less you remain entitled to their business. That’s always a good headspace to get into, no matter what.
Attend Shows & Trade Fairs
Shows and trade fairs can be an event space in which your business has a chance to shine. An industry event space might encourage you to run your own stall, or to offer a talk at a conference, or to simply be part of the showcase. Here you might encourage social media signups, or present a show unveiling your next product or service. Perhaps you’ll just be there in order to attend and support the show, talking with your audience and networking with your peers in the industry. You may be surprised just what this kind of outreach can do for your brand, and why it thoroughly matters in the long run.
With this advice, you’re certain to generate public interest, even in your small, humble business.