If a brand wants to encourage repeat customers, it will need to do everything it can to create a lasting impression. The people in your team will need to be confident individuals who can represent the company in the best light possible. This helpful guide will share six ways that people in your team can leave a lasting impression in their customer-facing roles, covering topics like corporate clothing and confidence.
Be More Approachable
If you want to leave a lasting impression on customers, you need to be approachable. If you are sitting at your desk without a smile on your face and you actively avoid eye contact with clients, they will not notice you, and it can also negatively represent your company. To become more approachable, there are a few things you can do. Firstly, wear a smile and stay engaged in conversations. Avoid getting distracted, as this shows the customer that you are not listening to them. You want to be accessible to clients at all times and show them that you are present. You can learn more about this by referring to some online resources.
Regularly Check-In With Customers
Your work with customers is not done the second they leave the door. If you want them to remember you, it is important that you regularly check in with them. Of course, you don’t want to bombard them with messages, but a gentle reminder that you are still thinking of them shows them that they are a valued customer. It is a good idea to keep the customer updated. It shows them that you are attentive and active in helping them with their enquiry. For example, if you are a mortgage broker, regularly checking in with a client to discuss their mortgage application progress shows them that you are being proactive.
Dress The Part
One of the best things you can do to leave a good impression on customers is dress the part. After all, you are not only representing yourself but your company. Ideally, you will opt for smart corporate clothing like a suit, shirt, or trousers. A smart outfit can help you stand out from the crowd – and makes you easily recognisable to customers. When they next enter your workplace, they will be able to identify you from your smart attire. Corporate Clothing is a company that can kit out your whole organisation to help them look professional. They offer a bespoke uniform service that caters to the needs of your organisation. You can even incorporate your branding into the clothing designs to make some one-of-a-kind pieces.
Listen To Them
Although this may sound like an obvious step, it cannot be stressed enough. Your customers want your attention, and they deserve to be listened to. You can quickly make the wrong first impression if you start talking over them or allow your focus to drift in and out of the conversation. It can also be very off-putting for the customer. You should aim to answer their problems and show them that you have taken their query onboard by taking notes throughout the conversation. There are plenty of tips online that can help you become a better listener. It is worth reading them if you want to make a lasting impression on your customers moving forward.
This step is going to be a lot easier for some than others. Confidence is not something that comes naturally to everyone. However, it will help you create lasting impressions with customers. If you lack confidence, you will often struggle to make eye contact with clients, and you may struggle to project your voice. Unfortunately, this can make customers feel unnerved, and they may choose to take their custom elsewhere. There are plenty of confidence-building tips online that you can learn from. It is also worth talking to your supervisor if this is something that you struggle with, as they may be able to help you. Being a confident individual allows you to build strong relationships with others, which is vital in a customer-facing role.
Go The Extra Mile
Can you honestly say you are going the extra mile for your customers? If not, now is the time to start. To make a lasting impression on customers, you want them to feel valued by your organisation. Going the extra mile can make them feel special enough that they want to share their positive experiences with others. As a result, your company will benefit from free word-of-mouth marketing. There are plenty of things you can do to go the extra mile. For example, if you work in a clothes shop, you can actively help a customer find an outfit for an upcoming celebration. Or you can offer customers discounts on their next purchase with your company. This is a great way to reward people for their repeat custom.