Brand positioning has a significant impact on the market. It is a strong factor that influences customers when making a decision and selecting one product over another. It’s why some businesses are cherished by their super customers while others feel completely ignored by their target audience. What is it that separates successful companies from those that crash and burn?
And every aspiring entrepreneur—like you—must understand that great business outcomes are almost always the direct outcome of branding and brand positioning rather than chance.
Now, 95% of customers are subconsciously drawn to powerful, well-positioned brands. So, no matter what sector or specialty you work in, effectively determining and maintaining your brand position will lend you a strategic advantage in today’s oversaturated market.
And to assist you in determining which position is best for your business, we conducted extensive brand positioning research and discovered the secrets to appropriately positioning your brand.
But before we get into our findings, you should understand what brand positioning is.
What Precisely Does “Brand Positioning” Imply?
Simply put, brand positioning is the spot your brand has in the minds of your target market. It is how customers perceive your services as well as how your brand separates itself from rivals. Every brand plan must contain brand positioning.
Brand positioning is frequently difficult for new entrepreneurs to comprehend since it happens whether or not they choose. Customers will categorize every organization they come into contact with based on aspects such as price, tone, presentation, packaging, building style, social media presence, and website, regardless of the image they have of your company.
So, “automatic positioning” occurs when a company does not consciously brand itself or when its products or services aren’t good enough for purchasers, and they dismiss it in their minds.
Every firm must consciously build a strong brand identity in order to avoid having its place in the eyes of its consumers determined for it.
Positioning is the most effective way to communicate your brand’s originality, ideals, and integrity. However, in order to acquire this goal, you must first identify your target market and establish the brand positioning that they are drawn to. And l this is where our poll comes into play.
Here’s Why This Study is Necessary
We were motivated to carry out this study because we wanted to know which brands individuals preferred and how their preferences differed by age and demography.
To achieve our poll’s goals, we had to inquire from American customers: “Would you prefer to support a modern and progressive firm or a traditional and respected organization?”
Why Did We Pose This Critical Question?
Recognize that choosing the tone for your company is one of the most crucial and critical decisions you’ll have to make while building or revitalizing your brand.
The tone of your brand influences your company’s overall personality as well as the sentiments that customers have when they think about it. When branding or using a domain name generator to find the best name, you must be mindful of your tone.
Here is the Outcome of Our Survey
Even though the survey’s conclusions were fairly predictable, they were nevertheless surprising.
The following are our results from the 301 participants:
- Young people (ages 25 to 34) like startups and cutting-edge firms. More than half of survey participants preferred fresh, cutting-edge brands over historied ones.
- Younger customers (35–45) valued innovative, new companies over well-known, reputable ones. It’s crucial to know that this group was evenly divided between the two options.
- The 45–54 and 55–65 age groups were more interested in well-known firms with a long track record of dependability.
- People aged 55 to 65 were particularly attracted to well-known and respected corporations.
- According to the survey results, men showed barely any preference for either traditional or contemporary brands.
- According to the data, women favor established, traditional businesses over contemporary ones.
- Overall, out of 301 respondents, 153 of them preferred respectable, long-standing firms, while 148 chose new, modern, and innovative firms.
What You Should Take From This
The research explains why business owners should consider their brand’s tone and ask themselves, “What target demographics are we targeting?” before establishing or positioning their organization.
Consequently, when establishing your company’s positioning, pay close attention to locating and developing your brand around the characteristics of your target demographics. Your company will succeed in attracting the interest and love of its target market if you do this successfully.
Grant Polachek is the head of branding for Squadhelp.com, a 3X Inc 5000 startup that delivers disruptive naming services to hundreds of startups and several Fortune 500 companies. As the leading crowdsource naming platform, Squadhelp has reviewed over 1 million names and built up a collection of the best available names online.