From freelancers to new business owners – a website can help you get the word out about what you do, where you do it, and how other people can buy your services or goods.
So while the big idea is bubbling away, and you are preparing to open the doors and let people start buying from you, here are some basics for your new business website.
There have been a few business names that looked great until the words were pressed together in an URL. Your domain name should be easy to remember and spell and as short as possible.
Consider a name that doesn’t tie you to just one product and service unless that is all you will be selling forever.
And, before you click the buy button – see if you can get all of the social media to go with the name so that it is cohesive across everything you do.
Don’t just jump at the first host with a package; think about your long-term budget and always check reviews. Depending on your needs, you can get hosting from anywhere from $2 to $1000s.
For now, you can go with the bare minimum – but look for a host that will enable you to grow.
- Avoid shared hosting where possible (even though it can be a lot cheaper)
- Dedicated service is the most expensive option
- A virtual private server is a middle ground
- Try to get one with chat or phone support (for you)
- Make sure you can access the cPanel
- SSL certificates are a must; make sure you can get one
What You Do
It might be obvious to you what you do and what you sell, but you’d be surprised how many people might not get the information by looking at your website. Be sure to clearly state what you do, who for and more on the first page people are likely to land on. You can also make sure that all banners across the website have a short explainer about what you do.
This will stop any confusion and will mean that you won’t get in contact with people who might be looking for something else.
If in doubt, ask someone you haven’t told about your business to read it and let them tell you what you do.
Aside from having pages dedicated to what you are selling, it is a good idea to have a blog space on the website where you can start adding new content. A content strategy is a great idea and can increase your traffic too.
Everything you do on your website should lean into SEO, sticking to best practices and developing a future plan for your website. It is often better to hire an SEO agency to work with you to achieve your business goals – as it can become more difficult to go back and re-do what you have already done at a later stage.
The user experience should be at the forefront of everything you do on your website. Customers should be able to navigate easily around your website, put items in their basket, check out, and contact customer services with ease both on the main website and on the mobile version.
High-quality content is one of the key areas when it comes to your website, and here is how to do it well: Writing High-Quality Content for your Business Website.