As any seasoned business owner will tell you, the key to running a successful business is keeping it efficient; having systems and processes in place that serve you well and free up your precious time to focus on other critical, revenue-generating areas. Here’s how you can make your business more efficient online.
However, in this article, we aren’t going to talk about how to run a business with greater efficiency, but how to make your business more efficient online – which can be equally as rewarding. Let’s get stuck in…
What Does Online Efficiency Look Like?
Online efficiency looks like this:
- Having a well-designed website with proper SEO optimisation.
- Being present on social media with tidy citations and consistent branding.
- Well-strategised online marketing campaigns (both inbound & outbound) that effectively nurture prospects.
- Having a unique brand voice that resonates with your ideal audience, with engaging copy that converts those clicks into customers.
The above points are just the tip of the iceberg, however, it should give you a clearer idea of what the end goal is. Now, let’s look at how you can go about making these changes.
1. Know Your Audience
The primary reason to be online is to make your brand and business visible to your ideal customers (aka your audience). As such, the first step to achieving online efficiency in 2023 is to know exactly who your audience is.
2. Understand Your Niche And Where You Sit Within Your Industry
In order to properly position your business online, you need to understand your niche and where your business fits within the industry you are looking to dominate. The Greek maxim: “Know thyself”, has never been more appropriate.
3. Invest In Content Marketing
Invest in quality content marketing and post people-centric content consistently. If you are able to regularly share content that engages your audience and effectively ‘improves their lives’, you’ll have a much easier time growing your customer base – and keeping them loyal.
4. Build Sales Funnels And Master The Customer Journey
Attracting new business is hard – and it is becoming increasingly more difficult as more and more businesses are established. That said, it’s easy to outperform your competitors if you are prepared to do all the things they aren’t.
One commonly undervalued approach to on-boarding new clients is building sales funnels and mastering the customer journey. Here’s an example:
- Design an irresistible lead magnet on your website (e.g., Grab your FREE e-book on how to build the perfect sales funnel).
- Then, as more prospects opt-in to your email list, continue to nurture them via email marketing. Send out weekly newsletters and nurture your list with constant free-value.
- Include CTAs and watch as you start attracting a wealth of new business.
- This is just one such example. There are many ways to build sales funnels and nurture prospective customers into brand-loyalists.
5. Invest in the right tools
Understand that there are countless tools out there that you can leverage to your benefit when growing your business online. Do your research and use everything to your advantage?
- How are you doing your keyword research?
- How are you collecting and analysing your data?
- Where does all of your customer information go?
- What collaboration tools do your employees use together?
- Do you have any automated video call-scheduling service in place?
- Who is responsible for maintaining your website? Do they have access to the best tools?
If you can think of it, there’s almost certainly a tool for it. If you truly want your business to operate online with the utmost efficiency, you must leverage all of the tools at your disposal.
6. Hire a Digital Marketing Agency
The key to total online efficiency is knowing when to delegate and who to delegate to. The first step in this regard should be to hire a digital marketing agency. Rather than try to handle everything in-house, you can outsource your online marketing requirements to dedicated professionals who have the expertise and the resources to manage large and complicated campaigns with ease.
Just as you’d hire an accountant to manage the books, let the pros take care of your online presence.
These are just a handful of ideas. In fact, mastering your online presence and doing so with the utmost efficiency is no easy task – which is why you’re always better off delegating appropriately and hiring the professionals to help you.