With the recent release of ChatGPT and other bots, many companies found themselves desperate to take advantage of the potential regarding marketing and content creation. Shortly after the release, however, anti-bot tools were introduced, resulting in countless websites being delisted by search engines for using AI to create their content to save themselves time, so more and more businesses are looking for ways to utilise AI in a safer, more reliable setting. In this article, we’ll cover the pros and cons of using AI within a company and how to use the technology in the right way that won’t have debilitating consequences.
The Consequences of AI
First of all, it’s a good idea to delve into the recent consequences faced by businesses that were attempting to use AI for specific activities. One particular consequence was so fatal for some websites that they woke up to notices from Google telling them that the search engine had detected and flagged AI-generated content – and as a result, their entire site would be delisted.
What started as a relatively innocent attempt to have content written by a bot went on to damage reputations and brands, and although AI is evolving, so too are detection tools and this is why industry experts such as those at https://roardigitalmarketing.co.uk are warning against the complications of relying solely on AI for content creation in general. They advise utilising AI where possible to increase the productivity and efficiency of your human team. Combining human knowledge and intelligence with AI will ensure your content satisfies the Google Helpful Content Update and Google EEAT criteria.
The Benefits of AI
On the other side of the coin, Artificial Intelligence has a wide range of uses for other tasks such as project management, automated communication and correspondence, client fulfilment and even the collection of analytical data. This is where the technology will thrive moving forward, as it can work to simplify general tasks and even handle them without governance.
This allows for employees to focus on other responsibilities and free up time and minimise expenses in the process. Furthermore, AI is capable of learning as it goes, so tasks that may not be compatible right now could actually be addressed in the near future.
AI for SEO
Search Engine Optimisation has long been a solution turned to by marketing experts and with the introduction of AI, this technique has become even more prominent. As AI software is capable of evaluating data in a far more intrinsic manner than a human counterpart, it can be possible to have a bot analyse information across a variety of tools and then compile the most relevant findings for manual review by marketing professionals.
For instance, rather than having to siphon through seemingly endless information via Google Analytics, AI can handle this once the parameters have been allocated and then the results can be refined to detail information on factors such as trending keywords, bounce rates, search terms, website performance and much more.
In addition to this, AI can also handle tasks internally, allowing a marketer to define responsibilities for the bot and then sit back as they handle those activities with minimal fuss. As AI is still in a form of beta mode, there are rough edges and mistakes can be made, but researchers and developers are still developing techniques to assist with this.
As a result, we can expect huge improvements in the performance of AI as time goes by. Utilising these bots within a business can be helpful and time-saving, and as they are capable of learning on the go, they can eventually develop skills that allow them to handle even more without having to rely on human input.
In summary, AI for business uses can be a fantastic way to enhance productivity, speed up progress and take care of the types of tasks that employees dread. On the other hand, using AI to replace human input has been recognised as a failed effort, especially when attempting to do so in a creative environment, such as writing, composition, or artwork. AI lacks the basic processes that make a human a human, so it wouldn’t be fair to expect the technology to handle tasks as we do.
With that being said, the bots are definitely capable of processing data in a superior way – and this is something that businesses are learning to incorporate within their working practices to maximise their performance and make more time for tasks that need human attention.