Common business naming mistakes and how to avoid them
Crafting a business name is one of the first steps that a start-up must take. It seems like a simple
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brand
Empower your startup with these effortlessly modern hacks
When you’re launching a startup, there are so many things you need to keep in mind that can make or
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Branding in the digital age
It’s no secret that we’re living in a fast-paced digital age, which is developing on a daily basis. Thanks to
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The most successful marketing strategies
Marketing has turned from flyers and newspapers to digital forms, which come in an array of variations. Due to digital
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Tips on choosing the right website builder for your small business website!
Your website is your business’s first point of contact for website visitors, and as the old saying goes, ‘first impressions
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How to create a powerful brand identity: Step-by-step guide
Developing a powerful brand identity takes time and effort. You can’t just throw a few things together and hope they
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How to identify your brand’s target audience?
Bringing out your new brand – service or product – comes with a big risk. Understanding the market environment will
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How to launch a successful pilot program
You may think you’ve come up with the best product idea or found the most effective technology for your business
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Why your brand needs to offer omni-channel experiences
Engaging your customer has ironically never been more complex even though thanks to the internet we can connect and sell
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Wenzel’s the Bakers defies economic gloom as rapid growth continues
Bakery chain Wenzel’s says it is confident its remarkable growth will continue over the next two years after it opened
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Trade show success for small businesses
If you are eager to expand the reach of your small business, you might want to consider attending a trade
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The sweet smell of success: The power of a signature brand scent
2020 has been an extremely challenging year for many sectors, especially those with a physical presence like retailers, hospitality and
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How SMEs can find opportunity in empathy
Artificial Intelligence (AI) and marketing company, Datasine, recently conducted research into how brands have managed to react to issues such
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Why US sports teams are building brand partnerships
Following the US Supreme Court’s historic decision overruling PASPA back in 2018, the online gambling scenery in the country took
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7 ways to differentiate your brand on the market
Like it or not, your business can’t exist in a vacuum. With so many big and small brands on the
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