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How SMEs can find opportunity in empathy

November 4, 2020 Dominic Lill brand, Branding, brands, Campaigns, COVID-19, empathy

Artificial Intelligence (AI) and marketing company, Datasine, recently conducted research into how brands have managed to react to issues such

Marketing

Why data-driven marketing is essential for your business

June 30, 2020 Dominic Lill behaviour, Campaigns, Data, data driven, marketing, performance

Businesses have evolved over the years, and so has marketing. It’s no longer about launching random marketing campaigns and getting

Marketing

Outsourcing a popup banner campaign: Is it an ideal choice?

October 9, 2019 Dominic Lill advertsing, banner, Campaigns, outsorucing, popup, SEO, tracking, user experience

Do you wish to implement popup banners in your eLearning business? Well, they are undoubtedly an incredible tool and help

Marketing

How does account-based marketing work?

June 21, 2019November 20, 2020 Dominic Lill ABM, account based marketing, B2B, Campaigns, marketing, Sales

Account-Based Marketing (ABM) has ramped up tenfold in recent years, with B2B favouring this approach over more traditional, short-term methods.

Marketing

Top 5 tips on how to improve your email campaigns

October 30, 2018March 20, 2019 Dominic Lill Campaigns, Data, email, marketing, promotions, Relationships, Storytelling, Websites, welcome

By now I bet you already know the importance of email marketing to your entrepreneurship venture. Besides being the primary

What are the new features of Google AdWords?

August 22, 2018July 2, 2020 Dominic Lill ads, Adwords, Campaigns, conversions, Data, Google, marketing, new features, shortcuts, user interface

Google AdWords has had a major change! Other than the obvious name change (from Google AdWords to a simple “Google

Marketing

9 ad copy tests that will improve your PPC performance

June 16, 2018December 1, 2018 Dominic Lill ad copy, Advertising, brand, Campaigns, Data, landing pages, Language, name, performance, PPC, prices, promotions, testing, tests

Ad copy testing is a norm in advertising because it helps make any company’s advertising efforts worthy the money. Not

Strategy

The importance of using good landing pages to maximize your conversions

June 13, 2018 Rachael Caffrey Brand awareness, Campaigns, credibility, forms, increase conversions, landing pages, optimise content, SEO, user data

Landing pages are used to generate leads. The actions a visitor takes on the landing page determine the advertiser’s conversion

Marketing

8 tips for B2B email marketing success

March 26, 2018January 4, 2019 Dominic Lill Campaigns, email marketing, impression, landing page, metrics, remarketing, ROIs, subject line

When it comes to driving sales and growth, B2B email marketing has huge potential for any company that wants to

Marketing

Steps to save money on your online marketing campaign

March 15, 2018 Dominic Lill advertisement, analysis, analyze, behaviour, Budget, Campaigns, clarity, Cost, current trends, customers, goals, Internet, online marketing, Professional, Saving money, social media, traffic

The internet is slowly becoming one of the largest avenues off advertisements all over the world. Large and small business

Marketing

Why media training is important for your business

September 6, 2017November 29, 2018 Dominic Lill Advertising, benefits, Business advice, Campaigns, interviews, Learning, marketing, media training, print, Radio, SMEs, speaking, target audience, television

Almost every business advertises their products using the media, so it’s important to have the relevant training to help you

Marketing

Revving up your recommendation engine

July 13, 2017May 31, 2017 Dominic Lill behaviour, Campaigns, Consumers, customers, Data, demographic, marketing, personalisation, product, purchases, recommendation engines, Service, targeting, Trends

Yariella Coello, head of consultancy at data science and marketing services company Profusion, discusses how small businesses can use a

Money

The biggest do’s and don’ts in crowdfunding

May 31, 2017May 30, 2017 Dominic Lill Budget, Campaigns, Crowdfunding, do's and don'ts, donation, expectations, Exposure, Investment, Investor, Job, pre-campaign, raising money, rewards, social media, startup, Success, Tax, taxes

Crowdfunding, by many this is regarded as the ideal solution for raising money to finally be able to create your

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