An emotionally connected customer community leads to better marketing ROI
Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing
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customer experience
6 ways to provide a more personalised customer service
Suppose you’re an entrepreneur operating a big enterprise, whether B2B or B2C, having people with the right expertise to deal
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The role of lighting in hospitality interiors
The last year has been incredibly challenging for the hospitality sector. However, there is light at the end of the
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Poor brand perception? Here’s how to turn it around
Brand perception is vital to your business success. It refers to how consumers see and perceive your brand, products and
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How big retailers are using mapping tech to improve shopping experience
Big retailers like Rite Aid and Home Depot are using 3D indoor mapping software to improve the shopping experience, bringing
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Customer experience is pivotal to the success of your business
Providing a high-quality service that satisfies the customer’s needs is essential. With every sector saturated with competition, making it difficult
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10 mistakes that annoy your customers, before you talk to them
Customer satisfaction is the key to the long-term success of any business. Far too many companies annoy and frustrate their
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Why your brand needs to offer omni-channel experiences
Engaging your customer has ironically never been more complex even though thanks to the internet we can connect and sell
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6 ways the pandemic has changed the way businesses operate
Naturally, as a business, you go where your customers go – and they have probably changed tack dramatically recently, with
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Business process outsourcing to the Philippines and customer experience
Business Process Outsourcing (BPO) to the Philippines and elsewhere has become almost routine for many businesses. The benefits of outsourcing
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Why is a customer omnichannel experience important?
What is an omnichannel experience? It’s a phrase that tends to get thrown around a lot, though it’s actually a
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Why digital customer experience is important?
As far as online shopping goes, the consumer experience counts for everything. While online stores offer the same things as
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5 reasons your small business needs a contact centre
Contact centres offer benefits to businesses of all sizes, across a wide range of industries. Consumers are becoming increasingly demanding
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How to boost customer experience in an online retail business
Online retail is quickly becoming the norm but when you never speak to a customer face-to-face, how do you ensure
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Does your pricing support your customer experience?
As several industry studies reveal that power has shifted from sellers to consumers, customer experience is becoming a priority for
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