Device

Marketing

Three reasons why people-based marketing will succeed where personalisation struggled

Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications

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Technology

Beating your business competition: Reasons you can’t ignore the Internet of Things any longer

Keeping ahead of the competition can be challenging for any business owner. In an effort to ensure they’re able to

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Technology

How enterprises can optimise mobile apps for millennials

Jake Davis, design director at Pocket App, gives businesses three things that enterprises can do to optimise mobile apps for

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