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Three reasons why people-based marketing will succeed where personalisation struggled

April 27, 2017April 18, 2017 Dominic Lill behaviours, Business advice, Consumer, Customer, Device, digital experience, insight, interation, limitations, marketing, Online, people based marketing, personalisation, profiling, retailers, reviews, Shopping, SMEs, technology

Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications

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