How tech businesses are helping improve the lives of the elderly
When you think of technology you don’t automatically think of the elderly, not many people do but when you think
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elderly
5 effective ways to market to the older generation
The majority of marketing campaigns are focused around digital marketing. It’s an important part of any marketing strategy because most
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How technology is improving the lives of the older generation
We often fall victim to assuming the realm of technology is exclusively inhabited by the young. We can be forgiven
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Starting a business in your 60s
Tricia Cusden, founder of pro-age make up brand Look Fabulous Forever provides her top tips from her experience of starting
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Over 55s are prepared to spend £5k on a holiday – even out of season
Research from email service provider, Mailjet, has revealed that ‘The Grey Pound’ – consumers aged 55 and above – is
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Are you missing a trick by not targeting the older demographic?
In first-world countries, over-60s currently make up the fastest growing age group and, according to The Economist, their numbers are
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Targeting the grey pound
A combination of an ageing population, reduced public spending, the generosity of past pension schemes and the current housing shortage
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Valuable community service sweeps across UK
Driving Miss Daisy, a New Zealand-based franchise with networks in Australia and Canada, is now fully operating in the UK.
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Why wearable technologies offer a prescription for better healthcare
Rob Clark, vice president of business development of Epson Europe speaks to Talk Business about how wearable technologies can pave
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Life’s a Breeze
This month we shine the spotlight on Jeh Kazimi, founder of tablet service, Breezie, which helps older generations get connected
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