How to start a business for the African market
There are over 197 million people and 300 tribes in Nigeria. Each has its own distinct culture, sense of identity,
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market
The importance of carefully researching your market before setting up a business
As any business owner will tell you, understanding your market and is vital when setting up a business. You need
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How did 2020 change the world of online trading?
The year 2020 was the year of unpredictability and much change. This generation never saw any year like 2020. What
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5 things all crypto market traders need in their arsenal
Cryptocurrencies have been in the market for over a decade now. Their journey has begun with the inception of Bitcoin
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5 market segmentation methods to optimise your research
Research is an integral part of running an organization, especially as you endeavor to understand your target users. Approaching customers
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7 ways to differentiate your brand on the market
Like it or not, your business can’t exist in a vacuum. With so many big and small brands on the
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How to market your business in the post-COVID landscape
The coronavirus pandemic has caused widespread disruption across the globe, forcing a huge number of businesses to rethink their processes
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How to market your business during the time of crisis
Businesses are put to the sword in a time of crisis. During the current global pandemic, many businesses have shut
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Blockchain and its different version in the market
Blockchain is a rather recent phenomenon that has experienced an important series of accelerations and that has created many expectations.
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How to build a go-to-market (GTM) strategy
A go-to-market or GTM strategy defines how you interact with your customers—from initial contact to delivery of value or unique
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Four ideas for tapping into a new international market
When it comes to the world of business, it’s important to understand that once you have established yourself in your
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5 effective ways to market to the older generation
The majority of marketing campaigns are focused around digital marketing. It’s an important part of any marketing strategy because most
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3 ways to test your business idea
It should be clear enough to anybody that, in order to have a successful business, you need to be first
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How to start a t shirt business online from scratch?
If like many you are a budding entrepreneur looking for a gap in the market or an industry niche to
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Market your business better with these top hacks
Come up with tips and techniques that are going to help you market and advertise your company as well as
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