personalisation – Talk Business | Entrepreneur & Business Advice

Personalisation, when executed with precision, transforms how customers interact with brands, especially in small businesses. It’s not about addressing someone

Marketing

5 emerging market research trends

June 24, 2021 Dominic Lill Market research, marketing strategy, Mobile, personalisation

As the world becomes increasingly connected, it is becoming more challenging to predict what will happen next. To stay competitive

Technology

5 ways that call tracking could benefit your small business

February 25, 2020 Dominic Lill call, complaints, personalisation, phone, Smartphone, tracking

When it comes to marketing, there’s no more powerful tool than data. Nowadays, small business owners have access to enormous

Strategy

How to deliver a personalised optical service

July 30, 2019 Dominic Lill adapt, equipment, opticians, personalisation, personalised, Service

The retail landscape is changing dramatically, as businesses move towards a digitally-driven service. In an era where eCommerce rules, even

Technology

12 advantages of 3D printing in manufacturing

January 30, 2019 Dominic Lill 3D printing, Design, manufacturing, personalisation, product, product development

3D printing has transformed the world of product development and limited-run manufacturing, giving designers a tool that can help them

Marketing

3 creative stationery techniques

November 27, 2018 Dominic Lill Creative, engraving, Gifts, guide, marketing, personalisation, Printing, stationery

The power of printed materials is a flourishing trend, especially for business cards, professional brochures and wedding invitations. They come

Success

Spotlight: How big is the UK car industry?

October 22, 2018 Dominic Lill automotive, Brexit, car industry, personalisation, UK, vehicle

The UK automotive industry is one of the most developed in the world, but recent events (the most recent is

Marketing

5 reasons small businesses fail at email marketing

August 13, 2018 Dominic Lill brand, call to action, customers, Data, email marketing, frequency, Identity, information, Loyalty, message, newsletters, personalisation, value

We all know that email marketing is one of the most cost-effective ways to reach out to your audience, improve

Launch a laser engraving business selling personalised gifts

July 12, 2018 Dominic Lill engraving, Gifts, laser, machine, personalisation, personalised, unique

Have you been thinking about starting your own business? If so, have you considered personalising gifts for special occasions? There

Strategy

Cutting down on churn – The importance of customer retention

August 14, 2017 Dominic Lill build trust, Business advice, customer retention, customers, email marketing, feedback, growth, Loyalty, loyalty schemes, Online, personal, personalisation, products, Profit, services, stability, Strategy, transparency, trust

Businesses often forget that finding customers is less than half the battle. Without strong customer retention, profits are bound to

Technology

5 top tips for making your e-commerce store a better place to shop

July 13, 2017 Dominic Lill Business advice, Customer, customers, delivery, E-commerce, Experience, first impression, impersonal, journey, Online, personalisation, Purchase, retail, retailers, Shopping, SMEs, social media, stores, Website

If you own a physical, bricks and mortar store, it’s likely that you have taken a range of actions and

Marketing

Revving up your recommendation engine

July 13, 2017 Dominic Lill behaviour, Campaigns, Consumers, customers, Data, demographic, marketing, personalisation, product, purchases, recommendation engines, Service, targeting, Trends

Yariella Coello, head of consultancy at data science and marketing services company Profusion, discusses how small businesses can use a

Technology

Facing a future of uncertainty with digitalisation and advanced manufacturing

July 11, 2017 Dominic Lill 3D printers, access, CNC machining, delivery, digitisation, equipment, flexibility, manufacturing, needs, personalisation, production, products, quality, speed, tools

If recent reports are to be believed, prospects for the manufacturing industry are uncertain. Global accountancy firm BDO’s Optimism Index,

Marketing

Three reasons why people-based marketing will succeed where personalisation struggled

April 27, 2017 Dominic Lill behaviours, Business advice, Consumer, Customer, Device, insight, limitations, marketing, Online, personalisation, retailers, reviews, Shopping, SMEs, technology

Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications

Technology

How enterprises can optimise mobile apps for millennials

March 23, 2017 Dominic Lill application, Audience, brand, Business advice, content, Design, Device, enterprises, expectations, flexibility, functionality, Games, mobile apps, optimise, personalisation, platforms, Smartphones, SMEs, social networks, technology, user experience, UX

Jake Davis, design director at Pocket App, gives businesses three things that enterprises can do to optimise mobile apps for

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