personalisation

Strategy

Cutting down on churn – The importance of customer retention

Businesses often forget that finding customers is less than half the battle. Without strong customer retention, profits are bound to

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Marketing

Three reasons why people-based marketing will succeed where personalisation struggled

Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications

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Technology

How enterprises can optimise mobile apps for millennials

Jake Davis, design director at Pocket App, gives businesses three things that enterprises can do to optimise mobile apps for

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