By now, every business owner should know that content is exceptionally important to improve search engine rankings. Regardless of how extensive your marketing plan is, if it doesn’t include any efforts to improve your rankings, don’t expect that you can get the best results. One swift Google search on the subject provides over 5.5 million results, with an abundance of advice.
Wanting to improve your organic search rankings is one thing, and knowing how to do it is another. Sure, you want to improve your business’s online presence through rankings but do you know how to do that? Are you aware of the strategies that can help your website improve its rankings online? For you to come with answers to these questions and ensure that you’ll be successful with your efforts, you also need to consider which content marketing activities will best combine what you want to say, with what audiences want to consume.
So, where should you start? Content Quality share their top content marketing activities to improve search rankings:
1. Updating your website
A fully functioning, updated website is one of the most powerful marketing tools available.
It’s how people are more likely to find you, and establishes credibility.
78% of people say web articles are important in a content strategy. Websites with fewer than 300 words rank lower than those with 300+, which will have a negative impact on your organic search results.
If you have content from 2012, a potential customer may get the signal that you don’t take your business seriously. Not only that, a long content hiatus could imply that you are no longer trading.
When updating your website, make sure to spend some time doing some ecommerce keyword research. This is an important phase in creating an SEO-friendly website since this allows you to determine the keywords used by your target audience whenever they search for businesses similar to yours. Once you’ve determined what these keywords are, make sure to add them to your website. By doing so, your platform will show up on top of the Search Engines Results Pages (SERPs).
2. Improving SEO
Wherever your content is headed for online, it needs to be compliant with the latest SEO requirements.
This means it must follow trending keyword terms and have the correct header information for HTML, known as meta tags. They provide search engines with information about your site, and using them correctly can place your site higher up on Google.
If you’re still new on how to improve your website’s SEO, read reliable resources online. With the number of businesses wanting to improve their organic search rankings, it’ll be easy for you to find a resource that suits your skillset and the goals you want to achieve for your business. For example, if you’re managing a Shopify account, you won’t have any problem looking for a Shopify SEO guide in the World Wide Web.
3. Using your blog
Having a regularly updated, engaging blog can help drive traffic to your website, develop better relationships with your customers, and increase your SEO. A well-maintained blog filled with informative articles can also become your ticket to be an expert in the industry.
Posts with 1500+ words receive, on average, 68% more tweets and 23% more Facebook likes than one with under 1500 words.
Market your skills correctly, and customers will begin to see you as a credible source for the knowledge they require.
When using blogs to improve your organic search rankings, make sure that you dedicate the time to update it. Regardless of how busy you are, once you’ve started a blog, it’s essential that you regularly publish content on the platform. A stale blog with outdated content can create a negative impression among online users, which can also become the reason why they’ll leave your website.
4. Producing eBooks and whitepapers
eBooks are incredible for helping you demonstrate your expertise in your field.
They can be fairly time-consuming so it could be worth outsourcing this task, but the result is that you show your willingness to educate your readers with valuable information, consequently making their lives easier.
eBooks and whitepapers are also great places to share your personal case studies – you’ve had success, so share how.
5. Using social media
Updating your social media accounts is great for your company’s image, and an inexpensive way to showcase your products and expertise. Be careful not to underestimate LinkedIn and Twitter.
If you’re not using them to distribute content, you’re missing out on a chance to grow your online presence and convert leads into profitable customer interactions.
6. Co-dependent content
Also known as guest blogging, co-dependent content is brilliant for reaching potential customers.
When an expert in your field puts his name to and associates him/herself with your business, you’re sending out a signal that your company can be trusted.
It’s also great to blog for other companies, as you can gain more publicity for your own business.
7. Good old-fashioned PR
Public Relations, or PR as it’s more commonly known, is about building relationships that benefit you and your company. Using PR to enhance your reputation and communicate your business’ message is an excellent avenue to go down.
Newspaper and magazine articles are a fantastic way to achieve all of the above, as national publications are read by hundreds of thousands of potential customers.
You can use your blog for some PR by having a well balanced, thoroughly researched opinion, publishing it for the masses, and attracting positive attention.
8. Adapting your content
With 85% of people declaring mobiles as their most used online platform, it’s imperative that your content is adapted for smartphone users. According to Mobify, the search is the number one activity performed on mobile devices – so make your ranking high, and your content suitable.
For your hyper distracted user, their on-the-go lifestyle means that they want easy-to-read, succinct content in a plain language.
Faster page loading times, shorter keywords and quick links to your social media pages will all help your website adapt and improve SEO.
9. Producing and using infographics
Infographics are a great way to demonstrate expertise, although they take a lot of time to research and produce. They’re share-worthy, easy to understand, and are more likely to be shared than pages of text.
10. Producing video
Although it’s not the cheapest option, video can be important. From adverts to customer testimonials, videos allow potential customers to see a ‘human side’.
Video can also ignite people’s curiosity into your business. For example, 5 useful make-up tips may span 5 videos. They’ll be liked and shared, and people will look out for your next instalment.
These are the top ten tips for the majority of businesses, although it’s worth bearing in mind that every business is different so content marketing activities may have to be different.
However you decide to produce your content marketing activities, make it share-worthy.