You no longer need to spend a fortune with recruitment agencies, newspapers or job boards as online recruitment service providers can provide a great alternative. But it is important to avoid costly mistakes with who you choose.
Personnel Today revealed 86% of employers think online recruitment is more cost effective than other methods. Job seekers feel exactly the same as other sources show that 91% prefer online job boards.
But online advertising costs can be prohibitively expensive and the choice bewildering. That is why the low cost online recruitment service delivered by flat fee recruiters is a natural way for companies to reduce their cost per hire.
But before you dive straight in be careful of flat-fee providers who could be flat-out frauds. Here are a few things to check before you choose an online recruitment service provider.
Beware fixed fee providers who don’t charge a fixed fee
Seemingly lower prices can quickly add up with hidden costs. Even worse are suppliers who suggest you don’t pay anything until the job is filled but have is a sting in the tail (read the small print). Finally be careful of ‘guarantees’, which are often about a minimum number of CVs and have nothing to do with quality.
Avoid expensive employer branding
Some companies will recommend (sell) employer branding on your adverts to earn themselves extra commission. Ask for the evidence proving it generates a better response (we’ve never found any). If you’re willing to pay a premium for employer branding, then expect frustrating calls from applicants and sales people throughout your day – it’s like having a target painted on your back.
Ensure your adverts have the best coverage and duration
Some providers say they have a ‘relationship’ with a job site, but this does not necessarily mean your job will be shown on that site. Therefore check they are bona-fide. Also, don’t be duped by a ’28-day campaign’ which could mean seven days advertising on four different sites, totalling 28 days). Instead choose a company that gives 28 days on every site if you want to get the best response.
Be certain you receive every job application
Some suppliers only show you the applicants they want you to see, possibly so they can promote some of your applicants to other clients. Equally you could be wasting your time with another company’s applications.
Let technology take the strain
Choose suppliers that can intelligently filter applications and use automated telephone and video screening tools to keep your shortlists short. This will avoid your inbox being inundated and reduce the burden of recruitment.
Overall be sure to ask lots of questions and take the time to seek out a reputable online recruitment company to advertise your vacancy.