When it comes to having an online presence, you can’t really achieve much unless you know about SEO and how to properly use it.
SEO stands for Search Engine Optimization and it’s crucial for enabling your content to appear in the top online searches.
Marketing any kind of website requires SEO know-how. What’s unfortunate is that even though some people are familiar with SEO they don’t understand how to use it properly. They end up making mistakes that lower their website’s online ranking.
One of the best ways to counter such a problem is by hiring reliable services such as iNet Ventures to increase your overall online reach. Opting for professional help increases your chances of better results.
Here are the 10 SEO Errors you should avoid when marketing a website!
- Good content ranks without optimization
Yes, having high-quality content is important for higher rankings. However, high-quality content needs to work together with SEO for it to have any impact on search engine results.
You shouldn’t think of high-quality content as a substitute for SEO.
Of course, you might come across some examples of high ranking content that doesn’t have any intentional SEO. However, such examples are considered exceptions and most of them end up losing their ranks due to the ever-changing SEO standards.
That’s why to ensure your content is able to continue ranking high for the long run, on-page optimization is important. It’s just the smart thing to do when marketing a website. If writing isn’t your thing, try hiring a professional agency to take care of it, such as iNet UK – iNet Ventures.
- Ignoring the importance of formal link building
One of the things that determine the ranking of online content is link building, especially backlinking. Now, good content might automatically get link backs. But you shouldn’t always count on your content getting such a chance.
It’s always better to be pro-active when it comes to link building and not risk your content staying stagnant. According to a survey, a good way to build links is through guest blogging.
- Creating pointless content
While shorter content is known to rank high, it’s recommended that you post longer content. Ever wonder why some of the top search engine results are from Wikipedia? That’s because those posts are long, informative, and offer a better user experience.
If you think your content could be made better with more useful text, add the said text in your article. Go for uniqueness rather than short articles that don’t necessarily provide readers with anything new.
- Not doing your research before guest posting
As mentioned above, guest posting seems to be one of the most popular ways of building links and gaining online exposure. But you should know that guest posting on the wrong website can end up hurting your content’s ranking.
Do your research before posting on someone else’s website. See if their audience will be interested in your content and if the website you wish to guest blog for has a good reputation and online standing. The best Blogger outreach service UK offering is an option that you should consider, since it’s a more ethical approach than traditional guest posting.
- Not promoting your content
Properly marketing a website entails having a promotional strategy. You need to create a plan for promoting each piece of content. You can make use of email lists, paid distribution, social media platforms, or a combination of every available promotional outlet.
Don’t bet on people finding your content themselves. SEO rankings also take into consideration the level of engagement your content has received. So, the more likes and shares you’ll be able to get through your own promotional strategy, the better ranking your content is likely to receive.
- Spamming is bad
SEO standards have evolved over the years. Now, search engines are able to weed out content that has a lot of ‘paid’ spammy link backs. So, don’t waste your money on paying a service that’ll link back to your content for a fixed price.
- Not focusing on the importance of internal linking
Internal linking is important for SEO ranking as well as better user-experience. Don’t forget to form links between pages and posts already present on your website. Try and add at least 3 internal links in every post you publish.
Doing so will help create a connection between content on your website as well as encourage readers to read related posts and increase overall page views.
- Focusing too much on social media
Promoting content through social media is important. But that doesn’t mean you ignore link building. According to Moz’s report, intentional link building allowed content to be ranked higher.
- Not doing proper keyword research
Keywords are important when it comes to optimization. However, they won’t help much if you don’t know how to use them properly. So, research relevant keywords but try to use them in an organic manner. Also, don’t hesitate to use variations of your selected keywords in your content.
- Not searching for broken links
While link building helps with rankings, broken links hurt rankings. Make sure that you sweep your published content for broken links and fix the problem as soon as possible.
Wrapping it up
Try to avoid the 10 SEO errors when marketing a website if you wish to grow your online presence. Also, don’t hesitate to make use of professional services (such as iNet UK or iNet Ventures, etc.) to efficiently get your content to rank high.