Why blogging is essential for SEO

SEO is changing all the time, and with Google continuously updating its algorithms and policies, it can sometimes be hard to keep track of whether or not your marketing efforts are helping or hindering your site.

Thankfully there’s one thing that you’re probably already doing that’s working, and that’s because blogging has been an essential component of SEO from the start.

Although blogging may not be the most exciting SEO method, it continues to be essential. Here’s why good blogging boosts your SEO…

Fresh content

Google likes fresh and unique content. If the pages of your site aren’t changing that often, Google is going to see it as being out of date, so if your content hasn’t been updated for quite some time, then it’s pretty much guaranteed that someone else will be updating their site and will rank higher than you. That’s why it’s so important to keep your blog steady with fresh information every week.

Blogging regularly also helps you to build important relationships with your readers, who could become customers if you blog well. It’s a good idea to position yourself as an expert in your field, while at the same time providing Google with plenty of new content to index. Google is not in the habit of explaining how their ranking system works, but there are some tools that can help you. Using a rank tracker can help you understand where certain keywords are ranking on Google. Then you can tailor your content accordingly.

Popularity

It should come as no surprise that, if you write your blogs well and create engaging content that speaks directly to your target market, your blogs have more chance of being clicked on and shared. The more shares you get, the greater chance you have of moving in the right direction in the search rankings. Supply your readers with good quality content, and they will want others to know about it. So, be sure to provide the answers your visitors are looking for, and make sure your content is unique. Don’t be afraid to shout about your blogs wherever you can either.

Generate leads

Above all else, your site needs to sell a product or service. So, just like every post you write counts for an indexed page, it’s also a new selling opportunity. You can achieve this by adding a call to action at the bottom of the blog post. These often include everything from a free ebook to a free trial of some software; ultimately it doesn’t matter, but it needs to be something for which the user is willing to exchange their information. Call to action buttons will ensure your SEO efforts aren’t for nothing, and while blogging is an essential part of SEO, calls to action are an essential part of blogging, especially if you want to drive up your conversion rate.