Contemporary retail is nothing like what we used to know a decade ago. With the rise of eCommerce, brick-and-mortar stores lost much of their influence, so now we need to put emphasis on digital business operations. This shopping model is faster and more comfortable, attracting more consumers each day.
According to the report, 40% of Internet users have already bought products or goods online via desktop, mobile, tablet or some other device. In such circumstances, you need to learn how to approach these customers and generate a higher profit online. In this article, we will show you how to dominate eCommerce in 2018.
8 ways to skyrocket eCommerce
With the growth of the digital market, the competition is also increasing. Jason Sandoz, a marketing specialist at Essay On Time, recently noted: “If you want to be better and more profitable in the long run, you need to follow industry trends. It’s not enough to offer high-quality products anymore; thus, you have to apply the latest trends in online shopping, too.”
But what exactly are these trends he was talking about? We will show you the 8 most important solutions here.
You need high-quality content
A successful eCommerce is impossible without high-quality digital marketing. Until now, marketers could pretty much rely on content quality and keyword-rich posts to grab the attention of online customers. This trend is over now and you must invest more in content creation. You should go multimedia and hire experts who are able to combine text, audio, and video to generate content that stands out from competitors.
High-quality is mandatory in modern digital marketing but it won’t increase conversions single-handily. On the contrary, you need to boost user-generated content to make brand promotion more natural and appealing. The latest studies prove this trend as more than a quarter of search results for the world’s 20 largest brands are links to user-generated content.
Most users are sick of advertising and don’t trust companies that are too pushy. Instead, they believe brands that nurture a more honest approach and show a human side of the business. Speaking of the human side, social media influencers could be the best way to increase brand awareness in 2018. Influencers know their target audience and they nurture relations based on trust and honesty. This is the perfect opportunity for you to strengthen the position of the brand without wasting money as businesses are making $6.50 for every dollar spent on influencer marketing.
Provide multichannel support
The Internet is so vast that you can never control the brand online 100%. What you can do, however, is to give potential purchasers a multichannel support. They must be able to find through all channels of communication – from social networks and company website to paid searches and traditional advertising.
Embrace chatbot technology
Almost half of all consumers would rather connect with a company via live chat than any other mean of communication. You should not neglect this fact since it can reduce operational costs, increase customer satisfaction, and bring you more conversions. With chatbots, you don’t need so many people in the customer support department. At the same time, chatbots are fully operational 24/7 and get smarter over time, which makes servicing almost flawless.
Keep improving mobile experience
This may sound like an obsolete suggestion but you have to ask yourself one question – is my website completely aligned with all types of mobile devices? Have you ever tested how it works on different smartphones? If not, perhaps you should give it a shot because most entrepreneurs realize that their frames don’t match each device or can’t upload photos the way they were supposed to. In a world with more mobile devices than people, this little detail can make a huge difference.
Allow voice shopping
A vast majority of young people hate reading and typing online. That’s why they turn to voice commands to speed up the process. According to the report, more than 40% of Millennials have made a voice-device purchase over the last 12 months, which is a valuable indicator for all eCommerce companies. Those that adapt to this shopping method will gain a big advantage in 2018.
Stick to realistic goals
We all want to become better and earn more money year after year. This is completely natural but it doesn’t mean that you should set unrealistic sales and marketing goals. Stick to the clear and achievable KPIs and you’ll be able to monitor your progress and make gradual advancements. If you don’t do that, you will lose focus and money in the long run.
Online businesses enjoy the privilege of having access to the global market but they still need to work hard to win over their buyers. They have to follow the latest trends in eCommerce and keep an eye on industry developments. In this article, we showed you the 8 most important online business trends in 2018. Keep them in mind and don’t hesitate to use our suggestions – they should make your business flourish very soon.
Steven Wesley is an education blogger and tech enthusiast. He is interested in public relations, digital marketing as well as educational and political issues. Besides, Steve believes in the mighty power of the pen to change the modern world. Meet him on Twitter and Facebook!