4 ways to make your business thrive with technology in the digital age

For a modern company to thrive, it’s vital to not only embrace technology but realise that it’s crucial for success. In this post, we’ll take a look at a few ways — from business IT services to social media — to ensure you succeed in today’s highly-competitive business world.

Throughout the digital age, there’s been a revolution in every industry — thanks to the introduction of the internet and other forms of technology. With this in mind, business owners have significantly more tools and platforms at their disposal. These technology tools can maintain your company and allow it to thrive — so it’s safe to say it’s in your best interest to make the most of technology. 

Below we will highlight a few effective ways to help your business thrive and operate efficiently by using various forms of technology.

1. Step up your social media

Unless you have been residing underneath a rock, you should be abundantly aware of how crucial social media is for your business. To reach a larger and more diverse audience, you will need to create accounts on several social media channels, the most vital being Facebook, Twitter, Instagram and LinkedIn. With that said, merely existing on social media isn’t enough, as you’ll need to invest some time and effort if you want to reap the potential rewards.

When done right, social media offers business owners an ideal platform to attract the attention of potential customers, further establish their brand and — with a bit of luck — skyrocket sales. Of course, you can go about this in many different ways, so it may take time to establish which marketing methods suit your needs, as well as the social media channels that are frequented the most by your audience. 

2. SEO

Search Engine Optimisation (SEO) is the use of the varying strategies, tactics and techniques to increase website visitors by gaining a higher-ranking placement on search engine results pages (SERP). When it comes to optimising your website for SEO, there are a few basic techniques that will prove to be highly effective. Examples include:

  • Keyword research: Keywords are words or phrases that potential customers will enter when using a search engine. Ranking higher for relevant keywords will increase your visibility online and increase your chances of appearing on the prominent result pages. To get started, it’s a good idea to brainstorm keywords that relate to your sector and location, but you can also use keyword research tools.
  • Optimise meta titles and descriptions: Now you have some keywords to work with, you can begin to optimise your website’s meta titles and descriptions. These are the titles and descriptions that appear on search engine result pages, and therefore will need to provide a clear explanation of what is on the page and invite people to check it out. Also, you’ll want to include a keyword organically.
  • Backlinks: Inbound links to your website from other websites are valuable for SEO — especially if the links are from high-authority and relevant websites. Backlinks tell search engines your site is a reliable and trustworthy source of information. They are a crucial part of making your website copy and blog posts SEO-friendly.   

If you are looking to increase your website’s domain authority and ranking substantially, your best bet is to seek the assistance of a digital marketing agency. They will not only review your site as it is but also establish the areas that require improvements. From here, their specialists can create an SEO campaign that will increase your business’s online visibility and help you to achieve your professional goals. 

3. Business IT support

IT is a vital resource modern businesses use daily. Therefore it’s not something you can afford to malfunction or shut down completely, especially if you’re a tech-based company or require computers for everyday operations. It’s for this reason that professional business IT services offer ideal solutions for tech-based issues as well as day-to-day maintenance.

One of the most beneficial and essential services to consider is business IT support. A managed service provider (MSP) equips businesses with a way to optimise their use of technology and ensure everything is functioning correctly. This could be as an extension of your in-house IT team or using them as your company IT team. If you require 24/7 support via the phone or email, business IT support offers bespoke services and solutions that are accessible whenever you need them. 

4. The power of the cloud

As more and more businesses realise the huge benefits of embracing the cloud, it’s quickly becoming a vital resource for both small and large enterprises. Cloud computing solutions, such as Office 365, offer modern businesses a flexible and scalable service that improves IT efficiency and cut costs — both of which are especially useful for small businesses who require efficiency on a tighter budget. If you can get your cloud computing running smoothly the technology in your office can thrive.

Cloud computing can be a little bit complex so business owners will often seek the assistance of an IT specialist to get them set up, but also so they can absorb some knowledge in the process. We can seamlessly move you onto the cloud platform (such as Azure) and cloud-related apps while ensuring that every potential issue or variable is considered and taken care of. 

ITRM is a UK-based company who specialise in managed business IT services. Their award-winning team has been supporting businesses with technology solutions for over 20 years.