COVID-19 has brought a lot of businesses to their knees. The current pandemic is not just affecting big corporations, but also small businesses across the globe.
It is particularly difficult for small businesses (that often rely on walk-in customers) to survive with the pandemic limiting everyone’s mobility. After a year, the effects of COVID-19 on even the most mature businesses are pretty apparent. All businesses are excited about a restart.
That said, things might get better really soon. Vaccines are being rolled out in different countries. The availability of vaccines makes it possible for people with a high risk of exposure to protect themselves and return to near-normal day-to-day life. We say near-normal because some things will still be limited to a certain degree.
It will take a while before markets start to recover from the pandemic, but there is no better time to restart your business and think about what to do next than right now. Here are some of the things you can do to prepare your business for a restart after COVID-19.
Stay digital and explore cheap proxies
Over the last year, COVID-19 has forced a lot of businesses to go digital. Remote work has become the new normal, business solutions are now running in the cloud, and businesses are starting to rely on different digital solutions more and more. Big names like Google and General Motors have announced their plans to maintain remote working and digital operations even after the pandemic.
However, you don’t need to be big and rich to reap the benefits of digitalisation. Small businesses can adopt the same strategy. Staying digital is a great way to remain agile and limit expenses. For example, technologies like cheap proxies allow businesses to stay anonymous, maintain security, and even generate leads!
There are many things that you can do with cost-effective residential proxies.l. Using web scraping, you can generate leads from publicly available information and monitor your competitors. Or, you can turn to digital ads and content marketing to reach new market segments. The possibilities are endless! Smartproxy has more information on reliable residential proxies and how they can help your business.
Data security as a priority
Switching to digital solutions and working remotely are not without their challenges. Due to the rapid digital transformation, not all businesses had the time or resources to ensure maximum information security. The best time to start paying attention to how data is being secured is right now.
Data security doesn’t have to be complicated. Cheap proxies from reliable providers are great for securing connections from and to your employee devices. Firewall and additional security measures are also more affordable today, both for employee devices and for servers running your business solutions. Add encryption to the mix, and you are all set.
A refined business plan
Naturally, the business itself needs to adapt to market changes. There is no doubt that the pandemic has changed a lot of things about how we operate and behave. Rather than relying on walk-in traffic, for instance, you can direct resources towards establishing a stronger online presence.
The same is true for other parts of the business. With remote working becoming the norm, the business can reduce human-related expenses, including the cost of having a big office space and providing office supplies for everyone. These may seem like small expenses at first, but you’ll be surprised by how much you can save at the end of every month.
Restart with excitement
A kick-off moment is needed if you want to jumpstart your business operations after COVID-19, and there are a lot of things you can do in this department. You can start by redefining the market segments you want to target based on the transformations that you have made. You can even refine your product and service line-up if needed.
The second part is planning for the relaunch itself. Think about the consumer base that you want to target, conduct research projects that will help you understand those market segments better, and alter the way you communicate accordingly. Small changes that help deliver your key messages better to the target audience are what you want.
Lastly, make the transformation deliberate. If you are moving from selling offline to an all-in-one e-commerce site, refine your selling propositions and make sure customers see (and experience) the benefits of shopping online for your products and services. You can leverage other websites, social media platforms, and digital channels for that.
In the end, restarting your business after COVID-19 is about realigning yourself with the market after a tough year. Techniques like web scraping can help you monitor what your competitors are doing while learning more about the market itself. This lets you position your business better to the post-pandemic market.