Video marketing editing tips every business owner should know

Well-crafted marketing videos can attract new customers and make them stick around in no time. This is simply why business owners should invest more time and energy in a splashy video editing process.

In this digital era, video marketing has now become a must-have tool for savvy business owners who aims to stay ahead of the game. The reason why video marketing is so popular in today’s digital marketing field is that people love watching videos and a good video has good editing. From YouTube to Facebook, they go to social media and other digital platforms just to watch online videos.

video marketing editingThanks to the internet. Now business owners can easily create their marketing videos easily with the help of online video editing tools — without having to work with professional video production companies. Most of those tools are spoiling business owners like you with advanced and easy-to-navigate features. In other words, you do not have to have superb design skills just to create stunning videos.

That said, you need to understand basic video editing ‘rules’ to ensure that the video you create can perform well and bring the results you want. So, here are some essential video marketing editing tips you should follow.

#1. Keep the videos sharp and short

When you edit your marketing videos, the first thing you need to do is to make sure that the video is short enough to get your core points across. After all, nobody wants to watch 10-minute videos about a brand bragging about themselves, right?

The ideal length for marketing videos is around 2-minute. It’s crucial to avoid any fluff and just go straight to the point. In this case, you can start your videos by highlighting the viewers’ pain points. This is how you capture their attention right off the bat. 

#2. Pay attention to the audio

Videos combine both visuals and audio elements with helping viewers retain the message better. It means that your audio is equally important as the visual. In the editing process, you need to make sure that you use high-quality audio (i.e., voice-over, background music, and sound effects).

Crystal-clear audio elements will make your marketing videos more authoritative and professional. In this case, you can focus on noise reduction and invest in a proper audio recording kit.

#3. Add in stock footage

For some business owners, filming professional-looking marketing videos is not easy and cheap. Sometimes, it’s almost impossible to get all the raw footage captured with your own cameras. In this situation, you can rely on stock footage.

Many stock footage sites offer you professional-captured video short clips. You can easily find the footage you need hassle-free. You can get anything from 4K drone shoots of the Alps to slow-motion 1080p footage of puppies.

#4. Include a call-to-action

No matter what types of marketing video you create and edit (explainer videos, customer testimonials, product videos, etc.), you should not forget a clear-to-action. A clear call-to-action gives your viewers a solid guide on where they should go and what they should do next after watching your videos. 

To emphasise the call to action even more prominently, you can display them using some text overlays of the key sales points or simply say it using voice-over — using both techniques is the best.

#5. Add animations

If you have a hard time capturing certain live-action footage, you can opt for animations. It allows you to illustrate even complex ideas in a way your cameras can not. 

For instance, if your business in the healthcare industry, it can be quite challenging to show how medicine works on your body. That is where animations come in handy.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).