7 features to include in your business mobile app

7 features to include in your business mobile app

You probably already know that every company needs a business mobile app that will be fully functional and useful for the users of your brand. Developing one is a must in times like these when nearly everything we do is digitalised.

Having a business without an app these days is not a smart move. Investing in a perfect one should be a top priority for everyone. But, what features every business app must have? You’ll want a custom mobile app development team to create a personalised one – an app that will be made specifically for your business.

In this article, we’re sharing the most valuable features that every business app must-have. When you’re asking for a development team to do the job, make sure they include these features listed below:

1. Both IOS and Android coverage

There are around 3 billion people that use Android around the world and over 1 billion that use IOS. These numbers can’t be ignored. You need to create an app that will cover both markets and make it accessible for both Android and IOS users.

2. Offline functionality

One of the best features of all apps is the ability to work in the background no matter what else is happening on the smartphone or the device they are installed on. While working on something else, the app will be running in the background without wasting any data, but the best thing is that you can cut off the phone from the internet, and you’ll still be able to use it without internet connectivity.

3. Speed

One of the priorities for every app developer is creating an app that will be as fast as possible. This is not always possible because of the demands of the clients, but since you’re the client, make sure that you agree with what the developers tell you when the speed is in question. In general, the more data you implement, the slower it will be, and the slower it is, the less functional it will be for the end-user.

4. Personalised approach

Every client should get a personalised approach to the app. Research proves that customers who use products and services made specifically for them will love them more than those that are generic. In other words, you need to create a business app that will allow every user to personalise the use of the app in the way they want it to be.

5. Solving a problem for the end-user

Every app’s role is to help the end-users solve a problem they have. Every person can go to the store and get some of the products you offer, but if they don’t want to do this, the app should be there to provide a better experience.

If you sell products, the app should ease the searching and the buying processes. If your analysis says that clients have a hard time deciding what to get, the app should use AI that will help them decide based on their interests.

6. Regular push notifications

When you have new announcements or you want a piece of information delivered to your clients, the notifications should do the job. They are the best type of marketing there is today. The only issue is not sending too many of them because users tend to mute them when they become too annoying.

7. Security

If you’re offering products to your clients, you need an app that will receive payments. It is easy to pay for anything today with smartphones using credit card data with simplicity. However, with great power comes great responsibility, they say.

You must have top-notch security implemented too. Make sure your app uses state-of-the-art technology to handle this issue and make every app user feel the perfect experience and never be robbed by hackers.

Conclusion

These are some of the most important features you need to implement when developing your business app. Users must get the best possible experience, but for that, you need to know what they want and how to provide it. You know your users, and your app development team should take care of the creating process, so together you’ll make an outstanding app.