Start an online bingo site

Online bingo site entrepreneur – Start an online bingo website!

The online bingo vertical falls under iGaming. While land-based bingo is still popular, its growth in places like the UK, the USA, New Zealand, Australia, and other countries where bingo is popular has plateaued somewhat. Conversely, online bingo is rising in popularity. If you are a bingo enthusiast, and you would like to create an income stream from bingo, then there are a few options available to you. Starting an affiliate website is the cheapest option, while designing a bingo website to host bingo game titles or using a white label aggregator platform will take considerable investment.

online bingo

There are, of course, many variables involved in each option that affect your start-up costs. Without going into too much detail about those variables, below look at some of the best options available to you.

Start an affiliate bingo site with reviews

One of the most cost-effective ways to get involved in the online bingo market is to start an affiliate website. You will need to make a shortlist of online bingo websites such as those on Find out about the affiliate program they offer, and then apply to become an affiliate. Some bingo websites will have more than one brand to offer you.

Your next step is to write reviews for people interested in playing them online bingo. The idea is to tell your reader what to expect when you play at the bingo website. To create an accurate and honest review, you will need to sign up and play on these websites by testing the welcome bonus and/or no deposit bonus offers, customer services, games selection, and payment services. You should also include plenty of other bingo related information on the website, such as:

  • Bingo strategy articles
  • News (Big wins/software providers)
  • Bingo game reviews
  • Bonus reviews (play the bonus & review it)
  • Articles about the different software developers
  • How to play guides
  • Bingo progressive & no progressive jackpot guides

Create an online bingo website

If you really want to get into the online bingo business, you could start a website. However, before you do, be sure you are allowed to operate such a website in your country. For example, in the UK, you will need a UKGC licence to operate, and the games you offer will need to be approved by the UKGC. Most privately designed/bespoke online bingo platforms will design the site to support games from licensed software providers such as Pragmatic Play, Playtech, Dragonfish and other well-known brands. Effectively, you will not design the bingo games and rather you’ll need to make deals with game developers so you can host them on your bingo website.

Here’s a few perquisites you will need to consider if you build a bingo website:

  • Hire developers that can deliver a working website with no bugs
  • Apply for a licence in your country if it is required
  • Make deals with well-known game developers
  • Ensure you include a bonus program and bonus software
  • Think about how you will offer customer services
  • Offer payment solutions so players can deposit and withdraw

Make sure the sign-up process is as easy as possible

Open an online bingo business using an aggregator platform

If you don’t have the skill set(s) or finances to create an online bingo website, there are white label aggregator platforms as an alternative. There are B2B organisations that specialise in creating out-of-the-box online bingo platforms. As an operator, all you need to do is make a deal to use the bingo platform, which usually comes with monthly, quarterly, or yearly payments. The aggregator will also provide high speed hosting, so all you would need to do as an operator is decide on which bingo game titles from which software provider to use, language, currencies, payment options, and of course add your branding to the website. It’s a fast, cost effective, and proven method to start an online bingo website.

Here are some of the main services offered by bingo aggregator platforms:

  • Website/platform set up for online bingo
  • Full hosting services
  • iGaming/Bingo licensing applications (if needed)

Online bingo software providers & games

  • Multiple payment solutions & currencies
  • Customer service agents/support centre
  • Built in bonus & VIP systems
  • Built in jackpot systems
  • Live bingo & lottery

Which option is best for my business?

There is no one size fits all answer. For freelancers, individuals, or small businesses on a budget, starting an affiliate bingo website is not going to break the bank. If you are part of a well-funded business looking for an investment opportunity, then creating a bingo website may be for you. Using the aggregator solution is the best option if you are looking to reduce start-up costs, as the initial investment in building a bespoke bingo site can be costly.