5 digital tools to build your business base

Since the start of the digital revolution in the mid-20th century, most businesses are now using digital tools to improve overall performance. The effective use of digital technology can greatly improve business success.

There are many digital tools available to help businesses in a range of capacities. There is a digital solution for almost every business need, ranging from customer support to internal collaborations. Adopting digital tools often means finding more opportunities for integration and growth down the road. But knowing which ones you need can be overwhelming, as there are many options.

digital tools

If growing your business base is a priority, consider these digital tools for your business.

1. Communication platforms

To start, your team needs to be connected and communicate effectively. Your team also needs to communicate with clients and customers effectively.

Keeping track of all these conversations can be difficult, especially as the business grows. So, consider a messaging app for internal and external parties to stay in touch. You can also have a messaging feature on your website to speak with customers directly and quickly. A good example is a live chat app.

With the numerous workplace-communication digital tools available today, it would be best to choose one that features wide applicability, is easy to use, and allows data sharing. These will help you build better customer relationships and keep track of staff communication.

2. Analytics dashboards

A dashboard helps track Key Performance Indicators (KPIs) and how your team is progressing with various projects or within certain departments. Its main purpose is to digest company data and offer you a simplified overview of the health of your business.

Dashboards can offer excellent analytics and metrics to understand better where you need improvement and where you excel. They mainly display both operational and strategic data, but you have to interpret them yourself.

Think of them as digital data instruments that primarily offer objective insights into a business’ KPIs, serving as the best basis for growing its base. But given their technicality, consider hiring a professional to build you a customized dashboard and sync information to it automatically from various sources.

If you are a small business owner, you can hire Excel experts to help make effective dashboards that will provide insight to your business at an affordable rate. This frees up time for you to focus on other aspects of your business.

3. Website design

To build your business base, you need first to attract new business. Regardless of the nature of your business, a good website will make a great first impression.

Think of it as the front door of any physical store. It will be the center of your online presence, and you can use it to realize several marketing strategies for the business fully.

Having a website for your business often helps establish credibility and is one of the best digital tools that help businesses win every time. It is a technical subject, and you might need professional help creating and managing one.

But consider using a backend platform that is easy to update and user-friendly, so you do not need a designer every time you want to make a change. Doing so will help save you money and time.

4. Project management platforms

Project management tools help increase productivity and keep everyone on the same page. They mostly come in handy when you want to grow your business base and have to keep track of several different projects.

These platforms allow you to assign tasks and set deadlines easily. They also send automatic emails when changes are made, or deadlines are approaching. They are mainly cloud-based and often allow users to collaborate with teams remotely. Be sure to consider the nature of your projects and the type of features offered before buying.

5. Email marketing

Growing a business base usually means generating new leads and traffic to your site. So, start an email marketing campaign to draw in new customers and showcase your business offerings.

You may need to spend a little to obtain an email list, but it should pay itself back if you create a strategic campaign. Finding the right email marketing tool will allow you to design, create, and send beautiful, engaging, and branded emails to your subscribers in a timely fashion.

This, coupled with an effective email marketing campaign, will help you drive ROI (return on investment) in no time.

The right digital tools for building your business base

Growing a business base often entails juggling various responsibilities and running different tasks, which need to be executed precisely. That is where digital tools come in for all entrepreneurs. Be sure to find the right ones to fit your needs and help your business run smoothly.