Boosting your brand’s online presence can open so many doors for your small business.
A solid digital presence not only provides the tools for small businesses to reach prospective customers more extensively than ever before, it also helps to boost brand awareness, achieve higher revenues, and connect with your audience around-the-clock.
However, knowing how and where to get started can be daunting for any business that’s new to digital practices, but that’s where we come in!
Coast Digital’s expert marketers are well-versed in all things digital marketing and possess a wide range of skill sets, from digital strategy and data analysis, to the full plethora of digital marketing services, such as SEO, PPC, display advertising, email marketing, and content marketing. What’s more, we also offer end-to-end website design and development services.
We can help guide you into the digital world and show you how you can establish a consistent, omni-channel presence online, or otherwise take your current digital marketing efforts to the next level.
If you head up or work at a small, up-and-coming business that’s looking to build or enhance their brand online, we’ve got you covered. Read our 3 key top tips for digital transformation below.
Tip 1: Communicate Your Unique Selling Points
Make sure you communicate your unique selling points consistently across all of your digital channels, much like you would via traditional marketing methods. Telling your customers exactly who you are, what you offer and how it can benefit them is key to establishing a successful digital presence.
Displaying conflicting messages, M.Os, or approaches can easily confuse your audience, so always make sure that your messaging and brand are cohesive.
Tip 2: Help Your Customers Understand Your Business And Values
Make sure that the content you produce interests your audience and accurately reflect the extent of your business’ abilities, offerings, ethos and core values.
Your brand messaging, imagery, products and tone all collectively create the narrative of your and brand and represent the fundamentals of what makes your business unique.
Tip 3: Be Flexible With Your Customer Service
The more digital platforms – particularly social platforms – your brand exists on, the more ways in which your customers can reach out to you. This gives your business the all-important ability to be present and flexible, listening and responding to customer feedback wherever it may be found.
The feedback you receive from your customers can help to drive your digital advertising decisions with relevant, targeted content.
How Coast Digital Can Help You
We offer a range of different training courses and workshops for people of all digital skill levels and abilities. Coast Campus gives you and your team a chance to expand your knowledge on digital marketing practices, from theoretical understanding to practical implementation.
We also offer individualised courses tailored specifically to your business needs. Explore the Coast Campus page to find out more.
“We worked with Coast Digital to develop a custom training programme. With the recent launch of an e-commerce website the entire sales and marketing functions we were thrust into a whole arena of digital marketing and we wanted to upweight all the teams knowledge. We briefed Coast on what we wanted, the level of expertise needed for a varied group of participants and they came back and delivered a full day of training across 3 different sections. The team found the training amazing, really informative and easy to understand. The content was delivered in an engaging workshop style, a mix of presentation and activities.”
Louise Harris, Head of Digital Marketing at EMEA
Looking at all the elements of your existing digital presence, as well as the established needs of your customers, we can help you build a digital strategy that’s specifically tailored to meet your business goals, helping your brand stand out from the competition.
As a part of building your digital strategy, we carry out detailed research and reports, such as channel opportunity analysis and user analytics, to ensure you get the most out of your digital marketing effotrts.
Learn more about our Digital Strategy and Reporting services.
Ready To Find Out More?
We offer a range of digital marketing services on top of what we have spoken about in this article. If you’d like to find out more about our other services or have any questions, please get in touch.