Looking to get your business on Google’s first page of search results? No matter what type of business you are in, you need to think about how to rank high in search engines.
Search engine optimization (SEO) is the process of increasing the number of visitors to your website by getting it ranked higher in a search engine result page (SERP). This is done by focusing on keyword phrases that are relevant to what you offer, as well as optimizing your site for those keywords.
Here are 6 ways to get on Google’s first page with the First Page digital marketing:
Optimize Your Website for Search Engines
If you don’t optimize your website for search engines, it’s unlikely that you’ll get very far in Google’s rankings. You should make sure that all of your pages are optimized with keywords and phrases that people are likely to use when trying to find what you offer. This includes using headers and sub headers, bolding text and using bulleted lists on each page of your site so that users can easily scan through all the different options available.
Optimize All of Your Pages for Mobile Devices
This includes using a mobile-friendly theme on WordPress or another platform, using responsive images and video, and making sure all links open in new tabs instead of loading over top of other content on a mobile device (which can make pages slow).
Write Great Content
If you want to rank higher in Google’s search results, you need to have great content on your site that helps answer people’s questions or fulfills their needs. If you’re running an ecommerce store, this could mean writing product descriptions that include helpful information about how the product works and why someone might want it. If you’re publishing a blog post or article, make sure it includes keywords that people would type into Google when looking for information related to what your company does or sells.
Do Your Keyword Research
Search engine optimization (SEO) is all about finding the right keywords and making sure your website is optimized for them. To do this, you need to conduct keyword research. This involves analyzing the top-ranking pages for your target keywords and figuring out what makes them rank so well. From there, you can use similar techniques to improve your own site’s visibility in Google’s eyes.
Use a Content Management System (CMS)
In order to rank well in Google, you need to have an easy-to-use CMS system that allows you to regularly add new content to your site without having to worry about breaking anything else on it or manually updating each page one by one. There are many different options out there today, but if you’re just starting out, I recommend using WordPress because it’s free and easy-to-use while still being powerful enough for most businesses’ needs.
Get Reviews from Customers
Google uses reviews from real customers when evaluating whether a business is relevant and trustworthy enough to show up on its SERPs (Search Engine Results Pages). So, getting positive reviews from happy customers can help push your listing higher in Google’s rankings — assuming they’re authentic, positive and accurate accounts of how much people like working with you!