Link building is a tried and tested strategy to secure high search rankings for your website. But not everyone succeeds with it because you need more than random backlinks to consolidate your profile. Investing in quality links with relevant, high-authority websites is the tried and tested approach to getting results.
But it is something everyone does, so you must have a secret ingredient to achieve more with your strategy. You can experiment with some inventive ideas and find ones that really work. It is more like hit and trial because some may succeed, and many will fail when it comes to getting fast and sustainable results with link building. Let us share some secrets that can power up your links with immense benefits.
Look Far and Wide for Opportunities
Finding the right sources to get links is perhaps the most crucial element of a successful strategy. Typically, business owners look at competitors for inspiration because they connect with relevant sources. It surely is an easy way to get started because you leverage the hard work of others. But getting the extra boost is about working hard to look far and wide for more opportunities. Surprisingly, you may find many of your competitors may have missed. You can even do it in an easy way by collaborating with an editorial link building agency with a broad network. They make finding niche-leading and relevant sites a breeze, so you can get quick outcomes and sustain them for the long haul without a lot of hard work.
Use Multiple Metrics to Assess Opportunities
Finding opportunities is only half the work. The other half is to assess their potential for adding value to your backlink profile. There are multiple SEO metrics to consider, and each one depicts something different, such as the number of backlinks of a website or its content quality. You must consider a range of metrics during your link-building strategy. For example, Domain Authority decides the likelihood of a page ranking on top SERPs. Likewise, the Trust Flow metric indicates the quality of the sites linking to the domain. Traffic is another metric you must prioritize before sealing the deal.
Think Like a Visitor
Besides checking the metrics, you must also create your link-building strategies around the human approach. Step into a visitor’s shoes and check the website you plan to associate with. Think from a user perspective and judge the site based on UX factors such as content quality and readability, image quality, and social media presence. A website is worth linking with if it appears authentic and valuable to the visitors. Conversely, a site that looks like a private blog network is not worth considering. Skip it altogether because neither your readers nor search algorithms will appreciate them.
Optimize Your Anchor Text
Search engines keep a close watch on the link-building activities of businesses, so you must stay on the right side of the algorithms. Experts suggest optimizing your anchor text smartly. Google will not be happy to see several sites with similar metrics linking back to you with the same anchor text. It leads to a suspicious backlink profile that can push your website to lower the search rankings. Invest in anchor text variation to build a natural backlink profile. Try sticking to the rule of never using the same anchor text twice or more. A natural backlink profile gets you to the top quickly and secures your position up there.
Ramp Up Your Guest Posting
Guest posting is a game-changer when it comes to link-building. It is the best way to get relevant backlinks to boost your profile. But guest posting is hard work, from prospecting the best opportunities to blogger outreach and creating content according to the blog guidelines. The best way to address these challenges is by collaborating with experts rather than doing these tasks yourself. You can read more about outsourcing guest posting expertise here. Working with an agency is an advantage for businesses looking for fast and sustainable results because they have the right connections to win the guest posting game. They can get you quality links quickly to bring an initial ranking boost. Further, you can rely on them for a consistent approach as they keep adding quality guest post links to retain the ranking of your site.
Link building is not about building backlinks mindlessly without even paying attention to where they come from. Everyone knows it is more about quality rather than numbers. But you may fall short even while investing in quality backlinks from relevant sources. They may give your website the initial ranking push, but sustaining yourself at the top is the real challenge. You can follow these secret steps to win on both fronts. Just power up your strategy with these measures to beat the competitors and win the SEO game.