There comes the point for many people in their professional endeavours where they’ve had enough of working for others and desire more freedom and flexibility. If you have an entrepreneurial mindset and believe you have what it takes to succeed, becoming a freelance business owner may be the right option for you.
A freelance business is started and operated by an individual who works alone – primarily through independent contract work. As a freelance business owner, you’re handling every aspect of your business, such as setting your own hours, establishing prices, and seeking contract work. Launching a freelance business is certainly exciting. However, a ton of hard work, strategic planning, and determination to pursue your passion. Here are some key considerations you must address before taking the plunge.
Establish Your Purpose
Before setting up a freelance business, you need to establish your company’s purpose and what you want to get out of it. Questions to ask yourself include why you’re starting a business, how much time and effort you’re willing to put in, and if this is going to be your full-time job or more of a side hustle.
You must know the answers to these questions before going any further. If you haven’t got the drive and passion for launching your own freelance business, you’ll come unstuck and may find it’s more hassle than it’s worth.
Understand Your Personal Finances
The idea of letting go of everything to follow your passions and on your own terms is very appealing. But, you need to be careful in the process. It’s easy to daydream about skipping out of the office with a huge smile, knowing you’re about to embark on a venture you’ve always wanted to do, and not worry about answering anyone else. However, you can get carried away.
To start, you need to understand your personal finances. When jumping into the freelancing world, you must separate your business-related expenses away from your personal ones. Opening a business bank account is wise to help things go smoother. That way, you can be in full control of your finances as a whole.
Take Out Insurance
Whatever type of freelance business you set up, covering your back for any situation and eventuality is essential. Regardless of what experience you’ve got or how careful you are, problems can arise out of nowhere and be financially crippling to your company. Therefore, taking out small business insurance should be top of your list. Suited offers small business insurance for self-employed workers. Their professional indemnity insurance for freelancers spans various occupations, including accountants, estate agents, marketing consultants, and photographers.
If you deal with customers and clients, their professional indemnity insurance for sole traders will cover you should someone claim they were injured using your products or services. Mistakes can and do occur in business, so having the right insurance policy in place will give you peace of mind, knowing you’re protected when you need it.
Use Effective Marketing Strategies
When you’re the one solely responsible for the success of your freelance business, how you market your products and services matters more than anything. After all, if no one is checking out what you offer, you can’t expect your business to reap any profits. It would help if you thought about how you’re going to spread brand awareness. One of the best ways of doing this is by using the internet to your advantage.
Most businesses use email marketing to attract and keep consumers on board. Building an email list means you can contact your customers within a click of a button, helping them to keep up to date with the latest goings-on in your company.
How do you plan on charging clients for your services? Will you stick to an hourly rate or decide on a flat fee? It would be best if you settled on how you will be making money before you start making it. After determining your pricing structure, begin deciding how much your services will cost. The best way to do this is by looking into industry averages. You don’t want to charge too little or too much, as either end can put clients off. Websites like Glassdoor can be a great place to start.
As a freelance business, you’ll compete with many other people in the same field. It can be good to reach out to other professionals to establish how much they charge and what price points work best for them. Over time and experience, you can start charging more for your services, which will help you turn over a tidy profit.
Maintain An Online Presence
You can’t run a freelance business without having an online social media presence. Giants like Facebook and Instagram welcome thousands of businesses, so make sure you set up your own page pronto. If used correctly, social media can be a fantastic way to draw in customers, attract clients, and help you stay one step ahead.
It’s advised to spend time creating social media posts and content that deliver results to get your freelance business off to a good start. You can’t be expected to be behind your social media feeds 24/7, nor is anyone suggesting you create the content. If you haven’t got a way with words and prefer to concentrate on other business areas, why not consider hiring a freelance writer to take over matters? These professionals can create compelling content that brings people in.
Learn How to Network
You cannot conduct business without making contacts. While it takes a lot of energy, knowing how to network is key for driving your freelance business forward. To begin, you need to identify where your target buyers hang out, both offline and online. Once you’ve done this, you can use this information to develop an effective networking and marketing strategy that appeals to them.
Attending a networking event can be a brilliant way to get your name out there. Use these events to engage with fellow business owners in your field. Bring along some business cards too. The more you hand out, the better!
We’re not going to say it will be plain sailing launching a freelance business. You can’t expect success overnight. However, if you remain persistent and go for gold, you’ll be on your way to running a profitable venture.
There are going to be obstacles along the way. But, it’s how you handle the problem that matters. Retaining a positive mindset and staying optimistic will spur you on to keep going. This will help boost your skills as well as the business.
Perks like working the hours you want and having full freedom over how the business is run are certainly attractive. But, to achieve any success, you need to be passionate about what you do, know how to contact and secure clients, and be prepared for constructive criticism.
While anyone can become a freelance business owner, only a handful make it work and turn their idea into a successful and profitable venture. To stay one step ahead and reap the benefits, consider and take all the above into account. This will help you to become a well-established freelance business owner in no time.