Is your website failing to deliver the results that you were hoping for? Perhaps you’re seeing low levels of traffic. Or, you could find that the conversion rates are far lower than you expected. Regardless of the issue, it’s important to know the cause. There’s always going to be a root cause for problems like this. Here are some examples that you should be aware of.
First, it’s possible that there’s a problem with your website content. You might find that it’s not delivering the value or the information that your customers expect and demand. That’s understandable and an easy fix. You just need to make sure that you are adding content to your site that is targeted and that appeals to your key demographics. You may even want to hire a professional content writer to ensure that the quality standards are there.
Lack Of Structure
It’s possible that the problem with your site is a lack of structure. If there’s a poor structure then it’s going to make it difficult for customers and clients to find the information and products or services that they want. Ideally, you should aim for a three click rule with your website. This means that customers should never be more than three clicks away from what they are searching for. You might also want to use tools such as a social media feed aggregator to ensure that your content is easier to find and access.
Nobody wants to visit a website that loads slowly. If you have slow speeds then you need to fix this as soon as possible. People are impatient and the word is quick and everyone rushes around. This means people will easily get bored of waiting and take their custom elsewhere, potentially to a website that loads a lot quicker than yours. You should also keep in mind the three click rule.
This is an unofficial rule where your customers or clients should be no more than three clicks away from the page or product they are looking for. More than three clicks and you are at risk of losing customers.
Finally, you might have a website that is pretty plain and boring. This is never good for your business as it will end with customers leaving and taking their custom elsewhere. A business with no customers or clients is not really a business at all. If you feel like you are out of your depths when it comes to your website design, there are companies and individuals out there who can help you.
They will be able to take your website and inject some life back into it. When they are finished you won’t even recognise your website, it will look entirely different. The main difference is it will be engaging and eye catching.
We hope this helps you understand some of the key reasons why your business website might be failing to deliver the results that you hoped for. Take the right steps here and you can generate more sales and ensure that your website is delivering a solid ROI.